The Hindu Business Line : Tuesday, August 26, 2008

MARKETING

TRENDS: Mobile growth hits new peak; 9.22 m wireless users in July
New Delhi, Aug 25 Mobile subscriber base in the country is growing at such a fast pace that operators are breaking the record for net additions almost every second month. ...

REGULATORY BODIES & RULINGS: ESPN, Ten Sports ‘violating pricing guidelines’
To be taken off air for a month if found guilty, warns Ministry. New Delhi, Aug. 25 ESPN Star Sports (ESS) and Ten Sports have been hauled up by the Ministry of Information and Broadcasting for not following guidelines. Show cause notices ...

STRATEGY: Milton brand maker scripts writing instruments foray
To manufacture gel, ball-point pens range. Mumbai, Aug. 25 The Rs 400-crore Mumbai-based Hamilton Housewares, makers of the Milton thermoware brand, is diversifying into writing instruments under the brand name — Claro. It would be ...

STRATEGY: Kerala SIDCO in marketing tie-up with SRMB Udyog
The Kerala Small Industries Development Corporation (SIDCO) has signed a memorandum of understanding with SRMB Udyog Ltd, leading manufacturer of TMT bars in the secondary market, for marketing the latter’s products in the ...

RETAILING: Bharti Retail, IBM tie up
Bharti Retail Ltd and IBM India have announced a strategic partnership under which IBM will provide technology and services that will enable Bharti Retail to scale up operations in the long term. The companies signed the ten-year partnership ...

STRATEGY: Ceezay plans to invest $5 m
New entrant in the consumer durables space Ceezay is planning to invest $5 million to set up infrastructure and procurement processes. The company will initially introduce products across seven categories including DVD players and home theatre ...

BRANDS: NIIT accorded Superbrand status

RETAILING: Lulu group begins shopping mall project in Kochi
Kochi, Aug. 25 The UAE-based Lulu Group International has commenced construction of a mega shopping mall-multiplex-aviation tower and hotel complex at ...

STRATEGY: Forever Precious expanding presence
Ahmedabad, Aug. 25 The Ahmedabad-based Forever Precious Jewellery and Diamonds Ltd would infuse Rs 400 crore and set up 20 new showrooms in the next four years. The four-year-old company, whose turnover increased from Rs 37 crore in 2004-05 to ...

ADVERTISING: IAA, TERI join hands ‘to light a billion lives’
Chennai, Aug. 25 The India chapter of the International Advertising Association (IAA) and The Energy & Resources Institute (TERI), headed by Dr Rajendra Pachauri, have embarked on a communications programme to create awareness about the ...

INTERNET: RK Swamy BBDO unveils portal for communication designs
Bangalore, Aug. 25 Targeting HR managers across industries, RK Swamy BBDO has launched a portal that offers creative posters and e-mailers for employee communication. Designed and created by HR Direction, the HR communication division of RK ...

From Brand Line

ADVERTISING: Dealing with the slowdown
Marketers may get around inflation by shifting to digital and below-the-line advertising.. It’s a bit of a chicken-and-egg situation,” says Charles Carneiro, Head (Marketing and Corporate Communications) of the Bird Group (India), ...

BRANDS: Bringing in the creamy layer
General Mills is entering the super-premium foods category with its most profitable brand, Haagen-Dazs.. Taking a big leap forward into the super-premium segment, General Mills has decided to bring in its most profitable ice-cream brand, ...

ADVERTISING: Main aur meri director, kya team hai!
Creating an effective advertisement cannot be an isolated effort.. Great bowlers, they say, hunt in pairs. Lillee and Thomson, Trueman and Statham, Bedi and Prasanna, McGrath and Warne have swept all before them and won matches and series, ...

BRANDING: On the Jatra trail
Slowly but steadily, companies are tying up with mobile theatre groups in the media-dark areas of the North-East to build their brands.. It’s a difficult terrain to negotiate, not just physically but even figuratively – for ...

BRANDS: Sale: A four-letter word?
Sales get moving money and stocks that are stuck, but can hurt brands.. The four -letter word SALE is suddenly all over in the market. Why? What is the rationale behind the sale and what does it do to ...

ADVERTISING: IAA bats with TERI
The India Chapter of the International Advertising Association (IAA) has suddenly woken up and burst upon the advertising scene with a cracker of an idea. They are partnering TERI (The Energy and Resources Institute, run by Dr R. K. Pachauri, ...

BOOKS: Feel comfortable with discomfort
You don’t get an idea, an idea gets you, distinguishes Mitchell Lewis Ditkoff in Awake at the Wheel ( www.morganjamespublishing.com). “Get out of the way. Be ...

NEW PRODUCTS & SERVICES: Light glitter
Tanishq has unveiled its Light-Weight Fashion Collection. It reportedly draws inspiration from the casual elegance and confidence of the modern- day woman. Crafted using a special process called electro-forming, this intricate diamond ...

NEW PRODUCTS & SERVICES: True radio
Sony Ericsson has launched its first made-in-India mobile phone, the R300 radio phone. It is targeted at the rapidly growing music-loving segment in small towns . This new handset comes with a radio-inspired design with volume boosters for ...

NEW PRODUCTS & SERVICES: Tender touch
Krauter Healthcare has launched India’s first Tenderils Herbal Nappy Rash Cream. It is composed of Mandook Parni (Centella Asiatica), Mulethi (Glycyrrhiza Glabra), Pushpanjan and ...

NEW PRODUCTS & SERVICES: Toast it
Usha Lexus has introduced a new range of pop-up toasters — PT 2202 and PT 2424. While the former is a standard two-slice toaster, the latter is a four-slice classic toaster. They are priced at Rs 1,595 and Rs 2,295 respectively. ...

NEW PRODUCTS & SERVICES: Icy fragrance
Oriflame’s Sensoria EdT, a new range of perfume, is targeted at young women. The perfume offers a bouquet of cyclamen blossom, mimosa and cedarwood fragrances. It is priced at Rs 1390 for 50 ml. ...