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New Delhi, Aug. 25

New entrant in the consumer durables space Ceezay is planning to invest $5 million to set up infrastructure and procurement processes. The company will initially introduce products across seven categories including DVD players and home theatre systems. The company , which began its test marketing initiative from December last year, said it is also looking to entrench itself in the organised retail channel. “As per our market study, today’s consumer does not mer ely look for brand values but also product and technology innovation. Through our strong R&D activities, we will be able to provide best of the technologies and products to the Indian consumers,” said Mr S.K. Vij, Managing Director, Ceezay Trade Mart. Ceezay is currently importing all its products through exclusive manufacturing arrangements in China and Hong Kong. The company is also planning to set up a manufacturing unit in India.

— Our Bureau

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