• Investment World
• eWorld
• Brand Line
• Mentor
• Life
• Brand Quest
• The New Manager
• Smartbuy

Stocks

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

Cross Currency

• Rates
  
  

Shipping

• Ports
  
  

Archives

• Yesterday
• Datewise
• Resources
• In Focus
• In Depth
• Events 2007

Group Sites

• The Hindu
• The Hindu ePaper
• Business Line
• Business Line ePaper
• Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

Our Bureau

Pune, Aug. 27 Baramati-based Nira Valley Grape Wines Pvt Ltd is the latest player in the Indian wine market with the launch of Celesta, its own range of premium wines, on Wednesday. The wines will initially be available in Maharashtra and Goa, and in Diu, Daman, Andhra Pradesh and West Bengal shortly. Set up with an investment of Rs 25 crore, the company’s current annual production is 15 lakh litres of wine. Half of this is sold as bulk supply, while the balance is being bottled. The Celesta brand has six varieties — Shiraz, Cabernet Sauvignon, Zinfandel, Cabernet Shiraz, Sauvignon Blanc and Chenin Blanc. A table wine branded neVista has also been launched.

Mr B.R. Shende, Chairman, Nira Valley, said, “We may also enter more States next year and hope to get 15 per cent share of the Indian market in a year’s time.” As part of its expansion plans, Nira Valley will increase production to 25 lakh litres by investing another Rs 15 crore in 2009.

Incorporated in 2005 by four entrepreneurs Mr B.R. Shende, Mr S. S. Gore, Mr J. P. Magade and Mr R.A. Padule, Nira Valley began commercial production in 2006. The wine grapes are grown on 250 acres of company-owned land, while it has a contract farming arrangement on another 400 acres where a 10-year agreement with local farmers has been signed. Efforts are on to acquire another 250 acres, and have contract farming on a further 200 acres.

More Stories on : New Products & Services | Breweries

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Copyright © 2008, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line