Business Daily from THE HINDU group of publications
Friday, August 29, 2008
ePaper | Mobile/PDA Version | Audio
Business Daily from THE HINDU group of publications Friday, August 29, 2008 ePaper | Mobile/PDA Version | Audio |
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MARKETING HUMAN RESOURCES: Domino’s slices attrition rates; gets staff to learn more Mumbai, Aug 28 Domino’s Pizza India has reduced its attrition rates to 3.5 per cent this year by incentivising its 5,000 odd employees with the promise of further education. ... PROMOTIONS & OFFERS: Bajaj Allianz signs up Vijender Bajaj Allianz Life Insurance Company, on Thursday, announced that it has signed up Olympic medal winner and boxing champion Vijender Singh as its “youth icon”. Speaking at an event organised to announce the brand association, Mr ... STRATEGY: Titan to increase thrust on prescription eyewear New Delhi, Aug. 28 After watches and jewellery, Titan is consolidating its presence in the prescription eyewear segment. Besides increasing its store presence across the country from nine to 200 by 2010, the company is also looking to ... RETAILING: Reliance Retail second hypermarket CHANNELS AND FRANCHISES: Bajaj Allianz to distribute credit cards Kolkata, Aug. 28 Bajaj Allianz is planning to venture into distribution of credit cards within this year, Mr Jitendra Kr. Bhagat, Chief Executive Officer, Bajaj Allianz Financial Distributors Ltd, said ... STRATEGY: MBA vendors They are studying to be corporate executives of the future, but a part of their training involves selling like the street vendors do. And so, one recent day in Mumbai saw about 250 first-year students of the NITIE Business School selling ...
CONSUMER ELECTRONICS: Will it be festive? As the traditional season for major buys approaches, durables majors are trying to keep their chins up in the face of a slowdown.. Come September, it’s festive season again. As consumers plan their shopping, durables majors are working ... STRATEGY: Scattershot strategy Attempting to expand rapidly can be an indiscriminate move for a company to make, as it can tell on long-term prospects.. I’ve been a fan of Fabindia for many years now — for their furnishing fabric, their clothes — and the ... RURAL MARKETING: How rural retail stacks up A new study quantifies all things rural: from how many rural retail outlets there are to how rural folk shop.. Any marketer worth his salt knows that in the wild blue yonder of rural India lies a huge market for many products and brands. He will ... INTERVIEW: Banking on brand Estée Estee Lauder believes the Indian market is ready for what it offers.. Renowned cosmetics brand Estée Lauder has opened its second store in India, a boutique in Bangalore’s premier luxury mall, The Collection at UB City. ... ADVERTISING: A story to tell; a cast to die for Airtel continues to romance the audience conveying different messages tied by one thread — breaking barriers.. A recent headline read: ‘Ad keeps Madhavan busy’. The actor and his co-star from the commercial, Vidya Balan, are ... BRANDS: A ‘brand’ new world Companies draw inspiration from dramatically different categories to coin brand names.. Have you noticed how many modern brand names don’t really belong to their product categories any more? Mango is not merely a juicy fruit; it is an ... ADVERTISING: K. Kurien. R.I.P. K. Kurien is no more. Yet another giant has fallen. And the advertising industry is so much the poorer for it. K. Kurien, we gather from a wide spectrum of industry regulars, was a unique person. Very unlike an “advertising person” ... BOOKS: Consider entering a market nearby The best opportunities are often close to home, says Peter Fisk in Business Genius( www.wileyeurope.com). “When looking to grow, adjacent markets can offer the easiest, ... NEW PRODUCTS & SERVICES: Silver wash Samsung India announced the launch of its new range of fully automatic washing machines. The new range comprises 17 new models in capacities ranging between 6.2 kg and 7.2 kg. The range is equipped with features such as SilverNano and Diamond ...
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