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M. Somasekhar

Hyderabad, Sept. 5 For the globe trotting executive equipped with the latest gadgets but prone to forgetfulness, a new hi-tech memory aid promises to be a handy tool.

reQall 2.0, launched globally recently, and offered as one of the applications in Apple’s iPhone, helps improve the memory for today’s connected but forgetful individuals, and helps them manage better their busy lives.

reQall, research-driven start-up based out of Hyderabad and California (US), is offering its first version of ‘memory jogger’, a patent-pending product which figures out ways to remind you, for example, of time, people and things. It lets users enter data via the keyboard, SMS, phone, instant messaging, e-mail, or iPhone applications.

reQall is a venture-funded technology company. Mr Rao Machiraju, CEO and co-founder of reQall and formerly with Apple, incubated the company with major operations out of Hyderabad. At present, about 30 professionals work out of this centre, which has significantly contributed to the development of the product, he said.

The iPhone application has been completely done out of the Hyderabad centre, which has also filed two out of six patents reQall has so far claimed, Mr Ashok Vasudevan, whose venture capital company provided funds, told Business Line here on Monday.

So far, about $4.5 million have been invested in the company and more money would be infused soon. “We are already working on the second version of the memory jogger, which will be ready in three months.”ReQall can be termed as an automated reminder assistant as it functions today. It is based on pioneering research from MIT’s Media Lab, where Mr Sunil Vemuri — also the co-founder and key brain behind the developments at reQall — conducted his research.

While the reQall memory jogger is free for access now, the revenue model would have a subscription fee from the next version. The long-term vision is to create a variety of ways by which the user can index data and make recalls of relevant information, Mr Vasudevan said.

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