Business Daily from THE HINDU group of publications
Sunday, September 07, 2008
ePaper | Mobile/PDA Version | Audio
Business Daily from THE HINDU group of publications Sunday, September 07, 2008 ePaper | Mobile/PDA Version | Audio |
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MARKETING STRATEGY: Ranbaxy foot-soldiers set to change ‘sales pitch’ Mumbai, Sept. 6 Foot-soldiers of Ranbaxy, some of whom have been with the company for over 20 years, are set to change the “sales pitch” they make when promoting the company’s medicines to doctors across the country. ... CHANNELS AND FRANCHISES: SBI Funds, Karur Vysya tie-up SBI Funds Management Pvt Ltd, investment managers for SBI Mutual Fund, has tied-up with Karur Vysya Bank (KVB), a private sector bank in Tamil Nadu, offering its mutual fund investment products to the bank’s customers. According to Mr Achal ... NEW PRODUCTS & SERVICES: ‘Tata Motors electric Indica will be at affordable price’ New Delhi, Sept. 6 Tata Motors’ electric version of Indica, set to enter the domestic market in next two years, is likely to be priced at an affordable rate for the mass market. ...
CONSUMER ELECTRONICS: Will it be festive? As the traditional season for major buys approaches, durables majors are trying to keep their chins up in the face of a slowdown.. Come September, it’s festive season again. As consumers plan their shopping, durables majors are working ... STRATEGY: Scattershot strategy Attempting to expand rapidly can be an indiscriminate move for a company to make, as it can tell on long-term prospects.. I’ve been a fan of Fabindia for many years now — for their furnishing fabric, their clothes — and the ... RURAL MARKETING: How rural retail stacks up A new study quantifies all things rural: from how many rural retail outlets there are to how rural folk shop.. Any marketer worth his salt knows that in the wild blue yonder of rural India lies a huge market for many products and brands. He will ... INTERVIEW: Banking on brand Estée Estee Lauder believes the Indian market is ready for what it offers.. Renowned cosmetics brand Estée Lauder has opened its second store in India, a boutique in Bangalore’s premier luxury mall, The Collection at UB City. ... ADVERTISING: A story to tell; a cast to die for Airtel continues to romance the audience conveying different messages tied by one thread — breaking barriers.. A recent headline read: ‘Ad keeps Madhavan busy’. The actor and his co-star from the commercial, Vidya Balan, are ... BRANDS: A ‘brand’ new world Companies draw inspiration from dramatically different categories to coin brand names.. Have you noticed how many modern brand names don’t really belong to their product categories any more? Mango is not merely a juicy fruit; it is an ... ADVERTISING: K. Kurien. R.I.P. K. Kurien is no more. Yet another giant has fallen. And the advertising industry is so much the poorer for it. K. Kurien, we gather from a wide spectrum of industry regulars, was a unique person. Very unlike an “advertising person” ... BOOKS: Consider entering a market nearby The best opportunities are often close to home, says Peter Fisk in Business Genius( www.wileyeurope.com). “When looking to grow, adjacent markets can offer the easiest, ... NEW PRODUCTS & SERVICES: Silver wash Samsung India announced the launch of its new range of fully automatic washing machines. The new range comprises 17 new models in capacities ranging between 6.2 kg and 7.2 kg. The range is equipped with features such as SilverNano and Diamond ...
NEW PRODUCTS & SERVICES:
Toys for all
NEW PRODUCTS & SERVICES:
Tiled naturally
NEW PRODUCTS & SERVICES:
Home décor
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