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Madurai, Sept. 6

SBI Funds Management Pvt Ltd, investment managers for SBI Mutual Fund, has tied-up with Karur Vysya Bank (KVB), a private sector bank in Tamil Nadu, offering its mutual fund investment products to the bank’s customers. According to Mr Achal Kumar Gupta, Managing Director, SBI Mutual Fund, the move is part of an effort to reach the semi-urban and rural areas, and also to tap the markets of Chennai and Coimbatore. The bank has already been providing Bancassurance and d epository services and the added distribution of mutual fund products, is part of an effort to become a one-stop shop financial supermarket in providing the entire gamut of financial services to the customers, added the Managing Director and CEO, KVB, Mr P.T. Kuppuswamy, in a release to the press here.

— Our Bureau

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