Business Daily from THE HINDU group of publications
Monday, September 08, 2008
ePaper | Mobile/PDA Version | Audio
Business Daily from THE HINDU group of publications Monday, September 08, 2008 ePaper | Mobile/PDA Version | Audio |
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MARKETING BRANDS: Why entrepreneurs must build brands A differentiated brand is as important as any other aspect of business building. If I had a dollar for every prospective employee who said he loves what he’s seen and heard at our company but his father/spouse/friends feel more comfortable ... INSIGHT: Operational excellence, a launchpad for strategy The success of corporate strategy often depends on the implementation of the ‘Opex’ framework. Is your company ready for aggressive growth and diversification? What is the critical factor that indicates whether a company’s ... ADVERTISING: Is trade discount liable to withholding tax? In this era of global competition, media plays a significant role in enabling products of advertisers to reach their target audience. Whilst differentiating competitor’s products, media equally plays an important role in creating brand ... NEW PRODUCTS & SERVICES: Indian Hotels opening Taj Residency Trivandrum Plans to double the number of hotels over the next 3-5 years. Thiruvananthapuram, Sept. 7 Indian Hotels Company Ltd, which owns the Taj group of hotels, has announced the opening of the Taj Residency Trivandrum, a premium business ... STRATEGY: ‘Right links matter in global marketing’ Mehala group CEO outlines challenges. Coimbatore, Sept. 7 International marketing is not easy. While wanting to go global, organisations should be ready to face the challenges in the process, Mr S. Arun, Chief Executive Officer of the ... CHANNELS AND FRANCHISES: Euro Cars to sell Volvo in Gujarat Swedish car maker Volvo’s Sedan S80 and SUV XC90 is now available for sale in Gujarat with Euro Cars acquiring the dealership of the passenger cars. Euro Cars, division of SS Alloy Product Pvt Ltd, has secured three orders since its launch ... STRATEGY: Kingfisher to avoid price war, boost passenger load to London Bangalore, Sept. 7 Kingfisher Airlines is set to make key changes in its London flight to strengthen its operations, as some of the major airlines, including British Airways, have reduced fares to trigger off a price war in the ... PROMOTIONS & OFFERS: Onam special offer on YObykes Kochi, Sept. 7 Electrotherm, the manufacturer of the electric two-wheeler brand YObykes in the country, has announced an Onam special offer. ...
CONSUMER ELECTRONICS: Will it be festive? As the traditional season for major buys approaches, durables majors are trying to keep their chins up in the face of a slowdown.. Come September, it’s festive season again. As consumers plan their shopping, durables majors are working ... STRATEGY: Scattershot strategy Attempting to expand rapidly can be an indiscriminate move for a company to make, as it can tell on long-term prospects.. I’ve been a fan of Fabindia for many years now — for their furnishing fabric, their clothes — and the ... RURAL MARKETING: How rural retail stacks up A new study quantifies all things rural: from how many rural retail outlets there are to how rural folk shop.. Any marketer worth his salt knows that in the wild blue yonder of rural India lies a huge market for many products and brands. He will ... INTERVIEW: Banking on brand Estée Estee Lauder believes the Indian market is ready for what it offers.. Renowned cosmetics brand Estée Lauder has opened its second store in India, a boutique in Bangalore’s premier luxury mall, The Collection at UB City. ... ADVERTISING: A story to tell; a cast to die for Airtel continues to romance the audience conveying different messages tied by one thread — breaking barriers.. A recent headline read: ‘Ad keeps Madhavan busy’. The actor and his co-star from the commercial, Vidya Balan, are ... BRANDS: A ‘brand’ new world Companies draw inspiration from dramatically different categories to coin brand names.. Have you noticed how many modern brand names don’t really belong to their product categories any more? Mango is not merely a juicy fruit; it is an ... ADVERTISING: K. Kurien. R.I.P. K. Kurien is no more. Yet another giant has fallen. And the advertising industry is so much the poorer for it. K. Kurien, we gather from a wide spectrum of industry regulars, was a unique person. Very unlike an “advertising person” ... BOOKS: Consider entering a market nearby The best opportunities are often close to home, says Peter Fisk in Business Genius( www.wileyeurope.com). “When looking to grow, adjacent markets can offer the easiest, ... NEW PRODUCTS & SERVICES: Silver wash Samsung India announced the launch of its new range of fully automatic washing machines. The new range comprises 17 new models in capacities ranging between 6.2 kg and 7.2 kg. The range is equipped with features such as SilverNano and Diamond ...
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