Business Daily from THE HINDU group of publications Tuesday, Sep 09, 2008 ePaper | Mobile/PDA Version | Audio |
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Corporate
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Restructuring Marketing - Strategy GM India creates sales company Our Bureau Pune, Sept. 8 General Motors India (GMI) has realigned its corporate structure and created General Motors (India) Marketing Pvt Ltd to take care of sales, marketing and distribution of its products. All manufacturing activities will remain with General Motors (India) Pvt Ltd. Improving efficiencySpeaking about this realignment, Mr P. Balendran, Vice-President, GMI, said, “With GM’s operations in India expanding significantly in size and scale, it has become necessary to bring greater focus and efficiency to selling and distributing our products and services. “This move will help us improve planning, inventory management, transport management and maximize cost synergies.” ExpansionThe restructuring exercise will also involve the transfer of some employees who are currently engaged in sales, marketing and distribution activities to the new company that will become operational soon, he added. Expansion of GMI’s network is in full swing with 122 sales points and 129 service outlets operational across the country. The company intends to put in place at least 145 sales points and 160 service outlets by the year-end. More Stories on : Restructuring | Strategy | Cars
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