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MARKETING
BRANDS:
Godrej Consumer makes an Ezee stretch
To extend brand to post-wash category, washing machine liquid. Godrej Consumer Products Ltd (GCPL) intends to extend its Ezee liquid detergent brand to the post-wash category. ...
PROMOTIONS & OFFERS:
Dream World unveils special events
Dream World Water Theme Park, situated near the Athirappilly Waterfalls, has announced special events for visiting tourists during Onam and Ramzan holidays. The park is offering visitors exciting gifts and other bonus prizes as part of its 9th ...
PROMOTIONS & OFFERS:
Tata Sky targets new subscribers with Rs 99 pack
New Delhi, Sept. 9 In search of newer audiences in smaller towns, DTH operator Tata Sky is introducing a new Rs 99 package — Super Hit Pack. The company said it is a “genuine” pack, a rupee cheaper from other such ...
MARKETING RESEARCH:
Dettol initiative to improve hygiene awareness
Chennai, Sept. 9 Think you are safest at home, insulated from an assault of germs from the dirty streets outside? ...
STRATEGY:
Twentieth Century Fox, STAR form joint venture
New Delhi, Sept. 9 Twentieth Century Fox and STAR have formed Fox STAR Studios to produce local-language films in Asia, including Bollywood movies, for worldwide distribution. ...
TRENDS:
Ultra Motors, Hero Motors slash prices
New Delhi, Sept. 9 Electric two-wheeler companies like Ultra Motors and Hero Motors have slashed prices of their vehicles in the range of Rs 8,000-9,000 as the Delhi government has offered a 15 per cent subsidy on the sales price and a 12.5 ...
STRATEGY:
DQE, French firms partner to re-create Little Nick
Hyderabad, Sept. 9 Animation and gaming company DQ Entertainment on Monday announced it has signed up with M6 Studio, France and Method Animation SA, France for co-production of a TV series based on the iconic brand Le petit Nicolas ...
RETAILING:
‘Reliance Mart’ opened in Faridabad
New Delhi, Sept 9 Reliance Retail launched its hypermarket under the brand name Reliance Mart in Faridabad. Spread across an area of one lakh sq ft, this is the first hyper-format in northern India. The launch of Reliance Mart at Faridabad ...
PROMOTIONS & OFFERS:
Vodafone announces festival offers
Vodafone Essar has announced special festival offers for its customers in Kerala. For its pre-paid customers, the company announced a special Rs 222 full talk time recharge plan, along with a validity of 365 days. This special recharge includes ...
RETAILING:
Up to the Marks
After being operated on a franchise model, Marks & Spencer begins its stint as a joint venture with Reliance.. Mark Ashman, the new CEO of Marks & Spencer Reliance India, carries the same name as the company he has been serving for the ...
ENTREPRENEURSHIP:
Helping small businesses grow
GreenMango attempts to level the playing field for poor entrepreneurs to compete with local businesses.. As a young girl growing up in the Philippines, Yasmina McCarty would buy and eat a lot of green mangoes from a vendor named Malou. “She ...
BRANDS:
Sale is king!
Sales are a test of a brand’s mettle. Read on to discover how.. An unlikely hero, Akshay Kumar’s film Singh is Kinng has broken all box office records in India and abroad. I am no expert on Bollywood or the Hindi ...
ADVERTISING:
A colossal endeavour
Emami Group’s most expensive ad campaign reflects the juggernaut of daily life.. hakka duniya ka ghoome sadhu sant bole, saare bole — aadmi machine bana haule haule (The wheel of life keeps rotating, so say the ...
BRANDING:
Stretching the ‘rubber brand’
Marketers need to be selective while extending the existing brand equity to different products and services.. The mention of a brand name almost always evokes images that have long since been associated with it. For example, Lux with ...
ADVERTISING:
String advertising
Marketers run series of advertisements built around a common theme to keep consumers engaged.. If you are to identify one big trend in modern Indian advertising as of today, what is ...
ADVERTISING:
IAA flags of public service
The India Chapter of the International Advertising Association (IAA) is really moving. We reported some time ago that it is gearing up to launch a truly national public service effort along with TERI (headed by Dr. R. K. Pachauri). The effort ...
BOOKS:
Lessons in radical contradictions bookmark
Some 400 demonstration models made available for journalists compared to the usual 30, advertisements in 37 national and sports daily newspapers, 311 television spots, 600 radio spots, 4,300 billboards, and Web site banners. This was how, in ...
NEW PRODUCTS & SERVICES:
Air care
Henkel India Ltd has launched its latest range of air fresheners for both cars and homes. Room fresheners are available in two forms – aerosol sprays (five fragrances) and gel-based air fresheners (four fragrances), priced at Rs 100 ...
NEW PRODUCTS & SERVICES:
Health therapy
Ayush, the health and wellness brand of Hindustan Unilever, has launched Rakshak Rasayana, which contains natural nutrients such as amla, carrot, spinach, apple and orange that are important sources of antioxidants and ...
NEW PRODUCTS & SERVICES:
Master aid
Regenix Drugs has unveiled a new and an-all-inclusive range of nine first aid kits called the EMER-AID Master Kit. Priced at Rs 500, the kit includes a medium injury care kit, stop bleeding kit, burn care kit, eye care kit, gauze dressing ...
NEW PRODUCTS & SERVICES:
Strong pearl
Emami has launched Pudina Strong, a consumer healthcare product which to relieve stomach ache and other indigestion problems. Priced at Rs.10 per strip of 10 pearls, Pudina Strong will be available in ...
NEW PRODUCTS & SERVICES:
Fruit touch
CavinKare has launched new Chik Satin shampoo with fruit extracts and active conditioners. Available in three premium variants of papaya, strawberry, green apple in pack sizes of 400 ml, 200 ml, 100 ml, 40 ml, 25 ml and 7 ml sachets, they ...
NEW PRODUCTS & SERVICES:
Silk and smooth
Oriflame has launched a new range of products including body lotion, roll-on deodorant, ladies’ razors and blades, shaving gel and an after depilation soothing lotion. These products are priced at Rs 449, Rs 159, Rs 349 and Rs 298, Rs ...
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