• Investment World
• eWorld
• Brand Line
• Mentor
• Life
• Brand Quest
• The New Manager
• Smartbuy

Stocks

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

Cross Currency

• Rates
  
  

Shipping

• Ports
  
  

Archives

• Yesterday
• Datewise
• Resources
• In Focus
• In Depth
• Events 2007

Group Sites

• The Hindu
• The Hindu ePaper
• Business Line
• Business Line ePaper
• Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

Our Bureau

Hyderabad, Sept. 10 Impact Retail Private Ltd, with presence in India and West Asia, plans to set up 30 exclusive showrooms by end of 2009 in the country.

A newly incorporated company promoted by Mr Tony Jashanmal, Impact Retail has forged a franchise and original equipment manufacturer (OEM) relationship with Alghanim Industries, a Kuwait-based conglomerate with interests in consumer electronics retail, auto retail and manufacturing.

The objective is to run its stores under the X-cite brand.

The stores offer consumer electronics under one roof, including home entertainment systems, televisions, audio and video products, computers and accessories and mobile phones.

“By the end of 2008 we are looking at setting up eight stores beginning with the first one inaugurated today in Hyderabad,” Mr Srikant Gokhale, Chief Executive Officer, Impact Retail Pvt Ltd, said while addressing a press conference here on Wednesday.

The company is looking at investment of around Rs 200 crore for setting up these 30 stores in the top 15 cities across the country.

Mr Gokhale said that the by the end of the year the stores will come up in Ahmedabad, Pune, Gurgaon, Bangalore, Delhi, Chandigarh and Ludhiana.

He added that the average store size would be 20,000 sq. ft and will require an investment of between Rs 5 crore and Rs 6 crore per store.

According to Mr Gokhale, the stores will focus on taking retailing beyond products by offering value added services.

“The value-added services include reward programmes, extended warranty offers, referral programmes, delivery and installation within 24 hours of purchasing the product, consumer financing, among others,” he said.

More Stories on : Retailing

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Copyright © 2008, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line