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Mumbai, Sept.10

The Mudra Group has launched Terra, a specialised unit for integrated rural solutions. Terra will offer its clients a range of services needed to win in the rural markets — research, strategic planning and consultancy, creative solutions, on-ground consumer activation, retail activation and rural mass media solutions. The unit begins its operations with offices in five metros and regional operations offices in all the key States, making it one of the largest rural ag encies of the country. Terra has a presence in 1,75,000 villages and 4,000 towns across 13 States in India.

— Our Bureau

More Stories on : Rural Marketing | New Products & Services

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