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Rolls-Royce Phantom set for Nov launch

Manu P. Toms

Mumbai, Sept. 11 Rolls-Royce’s new Phantom Coupe comes to India in the first week of November. It will cost around Rs 3.75 crore, including customs duty. According to company sources, the new model has bagged two bookings from India.

“We will hopefully launch Phantom Coupe in the first week of November. We have got orders for this model from India,” Dr Matthew J. Bennet, General Manager, South and East Asia Pacific, Rolls-Royce Motors Cars Ltd, told Business Line.

The company launched the convertible Phantom Drophead Coupe, priced Rs 3.1 crore in India in November 2007. Rolls-Royce, which had its first dealer in India in 2005, appointed its second dealer in New Delhi in February this year.

Target

The new Phantom Coupe, which was unveiled at the Geneva Motor Show in March, was launched in the US and UK in August. The car will be launched in all Asian markets where Rolls-Royce is present during October-November period.

The company, which sold 12 cars in India last year, aims to sell at least 18 units this year.

Rolls-Royce expects to sell more than 1,200 cars worldwide this year. “We sold 1,010 units in 2007. This year we hope for a 20 per cent increase in sales,” Mr Graeme Grieve, Sales and Marketing Director, Rolls-Royce Motor Cars, Ltd told Business Line.

Mr Grieve said that the sales volume in countries like India would grow once Rolls-Royce 4, the upcoming less-expensive model, is launched. RR 4, which is scheduled to be launched in 2010, will be priced at least $80,000 less than the base price of Phantom Coupe.

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