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INSIGHT: Brand commitment
This is a term used by marketers very often and which is often confused with brand loyalty. However, there is a difference between the two terms and the difference is this:Loyalty refers to how often a consumer buys a brand out of his ...

STRATEGY: Pawan Hans to set aside copters to exploit poll business
New Delhi, Sept. 13 With demand from political parties for helicopters expected to peak in the next few months, the State-owned helicopter operator Pawan Hans Helicopter Limited (PHHL) plans to set aside a portion of their 36-machine fleet ...

INSIGHT: Cultivating consumer loyalty
Advances in technology are transforming the traditional roles of the producer and the consumer. The producer of goods and services is gradually evolving into the new role of a facilitator. He facilitates the satisfaction of the needs felt by ...

NEW PRODUCTS & SERVICES: Sonata targets youth segment
...

CHANNELS AND FRANCHISES: ‘Franchising industry growing’
The Indian franchising industry, pegged at Rs 16,000 crore, is growing at 30 to 35 per cent every year. Though over 50 per cent of the franchising is in the retail sector, other areas that are using evolved franchising practices now are ...

From Brand Line

RETAILING: Up to the Marks
After being operated on a franchise model, Marks & Spencer begins its stint as a joint venture with Reliance.. Mark Ashman, the new CEO of Marks & Spencer Reliance India, carries the same name as the company he has been serving for the ...

ENTREPRENEURSHIP: Helping small businesses grow
GreenMango attempts to level the playing field for poor entrepreneurs to compete with local businesses.. As a young girl growing up in the Philippines, Yasmina McCarty would buy and eat a lot of green mangoes from a vendor named Malou. “She ...

BRANDS: Sale is king!
Sales are a test of a brand’s mettle. Read on to discover how.. An unlikely hero, Akshay Kumar’s film Singh is Kinng has broken all box office records in India and abroad. I am no expert on Bollywood or the Hindi ...

ADVERTISING: A colossal endeavour
Emami Group’s most expensive ad campaign reflects the juggernaut of daily life.. hakka duniya ka ghoome sadhu sant bole, saare bole — aadmi machine bana haule haule (The wheel of life keeps rotating, so say the ...

BRANDING: Stretching the ‘rubber brand’
Marketers need to be selective while extending the existing brand equity to different products and services.. The mention of a brand name almost always evokes images that have long since been associated with it. For example, Lux with ...

ADVERTISING: String advertising
Marketers run series of advertisements built around a common theme to keep consumers engaged.. If you are to identify one big trend in modern Indian advertising as of today, what is ...

ADVERTISING: IAA flags of public service
The India Chapter of the International Advertising Association (IAA) is really moving. We reported some time ago that it is gearing up to launch a truly national public service effort along with TERI (headed by Dr. R. K. Pachauri). The effort ...

BOOKS: Lessons in radical contradictions bookmark
Some 400 demonstration models made available for journalists compared to the usual 30, advertisements in 37 national and sports daily newspapers, 311 television spots, 600 radio spots, 4,300 billboards, and Web site banners. This was how, in ...

NEW PRODUCTS & SERVICES: Air care
Henkel India Ltd has launched its latest range of air fresheners for both cars and homes. Room fresheners are available in two forms – aerosol sprays (five fragrances) and gel-based air fresheners (four fragrances), priced at Rs 100 ...

NEW PRODUCTS & SERVICES: Health therapy
Ayush, the health and wellness brand of Hindustan Unilever, has launched Rakshak Rasayana, which contains natural nutrients such as amla, carrot, spinach, apple and orange that are important sources of antioxidants and ...

NEW PRODUCTS & SERVICES: Master aid
Regenix Drugs has unveiled a new and an-all-inclusive range of nine first aid kits called the EMER-AID Master Kit. Priced at Rs 500, the kit includes a medium injury care kit, stop bleeding kit, burn care kit, eye care kit, gauze dressing ...

NEW PRODUCTS & SERVICES: Strong pearl
Emami has launched Pudina Strong, a consumer healthcare product which to relieve stomach ache and other indigestion problems. Priced at Rs.10 per strip of 10 pearls, Pudina Strong will be available in ...

NEW PRODUCTS & SERVICES: Fruit touch
CavinKare has launched new Chik Satin shampoo with fruit extracts and active conditioners. Available in three premium variants of papaya, strawberry, green apple in pack sizes of 400 ml, 200 ml, 100 ml, 40 ml, 25 ml and 7 ml sachets, they ...

NEW PRODUCTS & SERVICES: Silk and smooth
Oriflame has launched a new range of products including body lotion, roll-on deodorant, ladies’ razors and blades, shaving gel and an after depilation soothing lotion. These products are priced at Rs 449, Rs 159, Rs 349 and Rs 298, Rs ...

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