Business Daily from THE HINDU group of publications
Monday, Sep 15, 2008
ePaper | Mobile/PDA Version | Audio
Business Daily from THE HINDU group of publications Monday, Sep 15, 2008 ePaper | Mobile/PDA Version | Audio |
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Marketing
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New Products & Services Sonata targets youth segment Coimbatore, Sept. 14 Sonata has forayed into the youth segment with the launch of `Super Fibre' - a range of sporty and stylish plastic watches. Super Fibre comprises 68 different designs, is targeted at first time buyers in the 16-20 age group and priced between Rs 275 and Rs 550. These watches, a sub-brand of Sonata, offer a one-year replacement warranty on the entire range. The digital watches could be purchased from any of multi brand watch outlets, Sonata showrooms and the company's 10,000-odd authorised dealers across the country. - Our Bureau
Sonata’s sub-brand to target rural youth Titan takes on cheap imports with Sonata SF watches More Stories on : New Products & Services | Watches & Accessories
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