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Purvita Chatterjee

Mumbai, Sept. 18 Bombay Dyeing is exploring the possibility of manufacturing bed and bath linen for Indian retailers. Like its export division, which has been supplying to international retailers, its domestic business is also likely to follow the same path.

Speaking to Business Line, Mr Arun Bhawsingka, Vice-President — Domestic Business, Bombay Dyeing, said, “We are exploring new opportunities in terms of supplying to private labels of Indian retailers such as Shoppers Stop and Lifestyle”.

The textile major recently set up a manufacturing plant at Ranjangoan with a capacity to manufacture 40 lakh metres a month.

“We are already supplying our products for brands belonging to international retailers such as Macy’s and Bed & Bath. In the domestic market, we are now open to supplying to Indian retailers,” said Mr Bhawsingka.

Bombay Dyeing has been strengthening its own brand in the domestic market. “We are moving up the value chain and have appointed Indian designers such as Sabyasachi and Wendell Rodericks to create designs for our bed and bath products.” Bed and bath products continue to be the company’s core category; it has decided to restrict its suiting and shirting to the southern markets. “Today, there are too many suiting and shirting players and there are already big companies such as Raymond in this segment. Our main focus will continue to be on the bed and bath segment,” stated Mr Bhawsingka. However, according to Mr Bhawsingka, Bombay Dyeing suiting and shirting enjoys an equity in the southern market. “We have 12 company-owned stores in the southern markets. Our shirts and suiting have equity in these markets.”

The bed and bath segment contributes 65 per cent of Bombay Dyeing’s Rs 259-crore domestic turnover, while the balance comprises other categories such as school uniforms and its suiting and shirting.

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