Business Daily from THE HINDU group of publications
Friday, Sep 19, 2008
ePaper | Mobile/PDA Version | Audio
Business Daily from THE HINDU group of publications Friday, Sep 19, 2008 ePaper | Mobile/PDA Version | Audio |
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Marketing
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Direct Marketing Amway unveils energy drinks, bars Mumbai, Sept. 18 Amway India is entering the energy drinks and energy bars category under the brand Amway XL. Targeting a 50 per cent share in the Rs 500-crore energy drinks category, Amway has pitted its brand against the market leader, Red Bull. The Amway XL Energy Drinks are being launched in two flavours, Citrus Blast and Tropical Blast, while the Amway XL bars are available in applecinnamon and fruit-and-nut flavours. - Our Bureau More Stories on : Direct Marketing | Beverages
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