The Hindu Business Line : Thums Up to launch new ad

To celebrate the upcoming festive season, Thums Up will be launching a new-look communication initiative. A release from the cola company said that the new marketing communication plan includes airing of TV commercials featuring its brand ambassador and film star Mr Mahesh Babu. The release added that Mr Babu will be seen performing adventurous feats like mountaineering and rollercoaster rides in the new commercials which have been shot by the Malaysian Director , Mr Farouk Aljoffrey. - Our Bureau

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