The Hindu Business Line : Madhukar Kamath is ASCI Chairman

Chennai, Sept. 19 At the Board meeting held on September 18, Mr Madhukar Kamath, Managing Director & CEO, Mudra Communications Pvt Ltd, was unanimously elected Chairman of the Board of The Advertising Standards Council of India (ASCI). Mr Dhananjay Keskar, Director, IBS , was elected Vice-Chairman, and Mr Rajiv Dube, President (Passenger Car Business Unit), Tata Motors Ltd, was re-appointed as the Honorary Treasurer, according to a press release.

Other board members

The other members of the new Board of Governors are: Advertisers: Mr Narendra Ambwani (Johnson & Johnson), Mr Gopal Vittal (Hindustan Unilever), Mr Shantanu Khosla (Procter & Gamble Hygiene & Health Care); Media: Mr Bhaskar Das (Bennett Coleman & Co. Ltd.), Mr Vikram Kaushik (Tata Sky Ltd.), Mr G. Krishnan (TV Today), Mr I. Venkat (Eenadu), Advtg; Agencies: Mr Charles Cadell (Lintas India), Mr Arvind Sharma (Leo Burnett), Mr Srinivasan Swamy (R.K. Swamy BBDO); Allied Professions: Mr Dilip Cherian (Perfect Relations), Mr Pranesh Misra (Brandscapes Consultancy P. Ltd.), Mr Partha Rakshit (AC Nielsen Research Services).

During the year 2007-08, the Consumer Complaints Council (CCC) deliberated on 122 complaints against ads of which 69 were upheld. In 52 cases, the ads have been withdrawn or modified appropriately. At lease 75 per cent of advertisers complied including 58 per cent who are not members of the ASCI, says the release.

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