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Thursday, September 25, 2008
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MARKETING

RETAILING: FitnessOne looks to set up large-format sports centres
Mulls tie-up with South India-based corporate. Chennai, Sept. 24 Gym and fitness training to equipment retailing company, FitnessOne, is now working on establishing large-format sports centres, where the company will extend functional fitness ...

STRATEGY: Bajaj Auto plans easier loan schemes
Bangalore, Sept. 24 Bajaj Auto has put together a long-term strategy involving easier loans through its auto finance arm and breakthrough engine technology to push sales of ...

IPR: Real Image gets US patent for ad distribution, tracking system
Chennai, Sept. 24 Real Image Media Technologies has acquired a patent from the US Patent and Trademark Office for its media and advertisement distribution and tracking ...

STRATEGY: Adlabs milestone in digital cinema
Adlabs Films Ltd, part of the Reliance Anil Dhirubhai Ambani Group, has crossed the milestone of over 10,000 shows in the 2K digital cinema format. The record was achieved with the 5:05 p.m. screening of Welcome to Sajjanpur ...

STRATEGY: Wire and Wireless to roll out movie-on-demand service
Thiruvananthapuram, Sept. 24 Wire and Wireless India Ltd (WWIL), a Zee Network company, is planning to roll-out its ‘movie on demand’ service across the country. Speaking to Business Line on the sidelines of a ...

AWARDS & HONOURS: Mumbai to host CNBC Awaaz Consumer Awards tomorrow
Chennai, Sept. 24 What consumers look for in products hasn’t changed over the years: in consumer durables and financial services, they look for reliability and reputation; in telecom services, they look for voice clarity and value ...

RETAILING: Awaiting licence
...

ADVERTISING: Bartle Bogle Hegarty set for India launch
The UK-based advertising agency Bartle Bogle Hegarty (BBH) has announced the launch of BBH Mumbai, India. The office will open on November 17 with Managing Partners, Ms Priti Nair, Mr Subhash Kamath and Mr Partha Sinha at the ...

STRATEGY: Adobe to expand sales presence
New Delhi, Sept. 24 Adobe Systems Inc on Wednesday said it hopes to maintain a growth rate of over 40 per cent in the Indian market as it looks to expand its sales and ...

ADVERTISING: Mindshare rebrands corporate identity
Mumbai, Sept. 24 Mindshare, the global marketing and media network, has re-branded its corporate identity. The redesign, developed in partnership with branding agency Moving Brands, coincides with the WPP agency’s ongoing global ...

From Brand Line

INTERVIEW: Swatch this villain
What keeps Swatch’s Nicholas Hayek ticking? BrandLine gets up close to the group’s legendary founder for an exclusive and candid interview.. Nicholas G. Hayek, Founder and Chairman of Swatch Group, otherwise known as “Mr ...

ADVERTISING: Never give up on the idea!
The writer analyses why some ads that have used celebrities and their real life stories made a mark.. Shane Warne was the ultimate celebrity of my time. He exhilarated fans and exasperated authorities and sponsors with the same ease with which ...

STRATEGY: What’s on Hayek’s wrists?
The answer is obvious: An assortment of Swatches. The reasons Hayek does not wear a pair of cuff-links is because he has to constantly pull up his shirt sleeves. That is to display some half-a-dozen watches he constantly wears on both hands. In ...

BRANDS: A slew of brands
Swatch owns many brands, including the world-famous Omega, Breguet and Blancpain.. Very few customers, if any at all, know that the Swatch Group manufactures and markets an awe-inspiring range of watches under some very prominent worldwide ...

BRANDING: Branding the tech way
Marketers use customer-facing technology to build brands in the retail segment.. India is a nascent retail market and use of technology in branding in retail is almost unheard of. When the Industrial Design Division of Tata Elxsi decided to try ...

NEW PRODUCTS & SERVICES: Health aids
Kishco has launched a range of intelligent pressure cookers and cookware produced with supertherm forged technology designed specifically for oil-free and waterless cooking. The range of cookware and pressure cookers are made of surgical ...

NEW PRODUCTS & SERVICES: Fair deal
Nivea has introduced Nivea Visage Sparkling Glow in the mass premium fairness segment. The benefit will be delivered through Nivea’s White Crystalite Technology comprising fine quartz crystals and White Pure actives (derived from ...

NEW PRODUCTS & SERVICES: Hues & tints
Jotun India Pvt Ltd, a Norway-based paint company, has introduced Fenomastic Gold. It is a premium luxury acrylic-based emulsion in the decorative segment specially designed for application on internal surfaces. It is available at all ...

NEW PRODUCTS & SERVICES: Watch out!
Tommy Hilfiger Watches has introduced bold, stylish and multifunctional designs for men and women for this festive season. Women’s watches are priced Rs 3,500 onwards and men’s watches Rs 4,500 ...

NEW PRODUCTS & SERVICES: Tile style
Kajaria has launched a new series of 45 x 45 cm joint-free floor tiles. They suit the requirements of both home and office users. They are priced Rs 50 per ...

BRANDS: When a city’s a brand
A city’s brand image is made up of a combination of circumstances but can be built upon by positive factors.. Cities are pushing themselves to the fore in India by building themselves as brands that attract investments. What gets invested ...

BRANDS: The watches of the future
Art forms, tech marvels and functional – there’s much watch-gazing to look forward to.. In perhaps the first ever interview given by Nicholas Hayek Sr to a mainline Indian newspaper, this writer asked Hayek his views on the future of ...

BOOKS: Five steps to a strong brand
Anticipation, poise and agility are needed if you want to successfully ride the wave of the future, says Nigel Hollis in The Global Brand ( www.palgrave.com). He defines a global brand ...

ADVERTISING: Kiron ABC Chairman
Kiron, the mild-mannered, low-profile head of the Eenadu Group, was crowned Chairman of the Audit Bureau of Circulation last week. Kiron is known to be a well-liked person who doesn’t need to shout to be heard. We wish ...






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Markets (Sept 24)
Nifty (at close)4172.25(+45.35)
US Dollar (Buy/Sell)45.80/81
Brent crude (a bbl) Rs4,663
Gold (a gram) Rs1,174
Silver (a kg) Rs20,300

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