Business Daily from THE HINDU group of publications Thursday, Sep 25, 2008 ePaper | Mobile/PDA Version | Audio | Blogs |
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Info-Tech
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Software Marketing - Strategy Adobe to expand sales presence Our Bureau New Delhi, Sept. 24 Adobe Systems Inc on Wednesday said it hopes to maintain a growth rate of over 40 per cent in the Indian market as it looks to expand its sales and marketing presence. “We have clocked a growth rate of over 40 per cent over the past few years and we expect the same level of growth this year. The growth would be driven by the influx of content outsourcing business in India and the gathering momentum in e-publishing and animation outsourcing,” said Mr Sandeep Mehrotra, Director - Sales, Adobe Systems India. Speaking on the sidelines of a conference, he said that the company was looking to invest in inside sales team and extend its reach to customers by expanding its channel network. “We have already started expanding our presence in Class B cities,” he said. The company launched the Adobe Creative Suite 4 product family that advances the creative process across print, Web, mobile, interactive, film and video production. “Of the various point products, four have been developed in India including Illustrator, Captivate, Encore and Fireworks,” he added. More Stories on : Software | Strategy
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