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Mumbai, Sept. 24 Mindshare, the global marketing and media network, has re-branded its corporate identity. The redesign, developed in partnership with branding agency Moving Brands, coincides with the WPP agency’s ongoing global restructure announced earlier this year and its intention to earn Mindshare the position of its client’s “lead business partner”. The network’s branding will retain the signature colour purple, which was established at its inception from the merger of JWT and Ogilvy & Mather media departments in 1997, but will include a complete refresh of the agency’s brand mark and visual identity.

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