Business Daily from THE HINDU group of publications
Monday, September 29, 2008
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Monday, September 29, 2008 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING NEW PRODUCTS & SERVICES: Reliance begins soft launch of GSM network Mumbai, Sept. 28 Reliance Communications (RCom) has commenced the soft launch of its GSM network across major cities, company sources ... STRATEGY: Zepter Group plans jt venture Hyderabad, Sept 28 The Zurich-based Zepter International Group is planning to set up a joint venture company in India for direct-selling of various products offered by the ... BRANDS: Stress on value addition, durability, trust for Brand India Chennai, Sept. 28 About 2,700 students from 40 national institutes participated in the Seventh All India Management Students’ Convention-2008, jointly hosted by Madras Management Association and the University of Madras, which concluded ... PROMOTIONS & OFFERS: Hyundai ‘Kappa challenge’ Hyderabad, Sept. 28 Hyundai Motor India Ltd through the ‘Kappa Challenge’ has launched a 10-city initiative wherein it allows all its existing and potential customers to touch, feel, drive and experience the all new powerful ... NEW PRODUCTS & SERVICES: FXLabs launches dance-based game FXLabs Studios has lunched its arcade game ‘Dance Challenge’. With an exclusive Indian content, the kiosk will enable gamers to play the game either through the console keys or through an exclusive metal dance pad. The players have ...
RETAILING: Up to the Marks After being operated on a franchise model, Marks & Spencer begins its stint as a joint venture with Reliance.. Mark Ashman, the new CEO of Marks & Spencer Reliance India, carries the same name as the company he has been serving for ... ENTREPRENEURSHIP: Helping small businesses grow GreenMango attempts to level the playing field for poor entrepreneurs to compete with local businesses.. As a young girl growing up in the Philippines, Yasmina McCarty would buy and eat a lot of green mangoes from a vendor named Malou. ... BRANDS: Sale is king! Sales are a test of a brand’s mettle. Read on to discover how.. An unlikely hero, Akshay Kumar’s film Singh is Kinng has broken all box office records in India and abroad. I am no expert on Bollywood or the Hindi film industry but it ... ADVERTISING: A colossal endeavour Emami Group’s most expensive ad campaign reflects the juggernaut of daily life.. hakka duniya ka ghoome sadhu sant bole, saare bole — aadmi machine bana haule haule (The wheel of life keeps rotating, so say the saints — man ... BRANDING: Stretching the ‘rubber brand’ Marketers need to be selective while extending the existing brand equity to different products and services.. The mention of a brand name almost always evokes images that have long since been associated with it. For example, Lux with ... ADVERTISING: String advertising Marketers run series of advertisements built around a common theme to keep consumers engaged.. If you are to identify one big trend in modern Indian advertising as of today, what ...
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