Business Daily from THE HINDU group of publications
Monday, Sep 29, 2008
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Business Daily from THE HINDU group of publications Monday, Sep 29, 2008 ePaper | Mobile/PDA Version | Audio | Blogs |
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Marketing
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New Products & Services Info-Tech - Telecommunications
Our Bureau Mumbai, Sept. 28 Reliance Communications (RCom) has commenced the soft launch of its GSM network across major cities, company sources said. The company has invested about Rs 800 crore in Mumbai circle to set up 2,500 towers. Full GSM service is likely to be launched by mid-December. Mumbai, Bangalore, Ahmedabad, Surat, Lucknow and Ludhiana circles went live on Sunday afternoon with close to 10,000 test SIM cards being issued to its employees. In the next stage of launch the company will get associates and vendors on the network for further testing. By the time of the launch, close to 5 lakh test subscribers are likely to be on the company’s GSM network, sources said. Test phaseAccording to sources, RCom’s first phase of testing commenced in cities that comprise 45 per cent of Indian telecom subscriber base. Over the next four weeks, the soft launch would take place in cities with another 35 per cent of the subscriber base and the rest 20 per cent would be covered within 6 to 9 weeks. On completion, RCom would be the only operator to offer GSM and CDMA mobile phone services. Work in full swingAround 1 lakh temporary staff is working on the company’s GSM project. About 8,000 skilled manpower from RCom and vendors are supervising the operations. RCom is aiming to achieve a market share of 25 per cent on launch of its nationwide dual network. Network trialsA company spokesperson confirmed that the network trials are in advanced stages and the commercial rollout is on schedule. RCom to get links to GSM network More Stories on : New Products & Services | Telecommunications | Reliance Communications Ltd
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