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STRATEGY: Ion Exchange aims at top slot for Zero B in two years
New strategy combines innovation with affordability. New Delhi, Sept. 29 Ion Exchange (India) Ltd is revamping its marketing strategy to make its flagship product, Zero B, a market leader in the water purifying category. The company said it is ...

STRATEGY: Areca leaves products company Magnus plans expansion
The Magnus, manufacturers of eco-friendly products from areca leaves and supplier of areca products manufacturing machines, is planning to widen its product range with the launch of eco-friendly calling cards, invitation cards, table wares, ...

NEW PRODUCTS & SERVICES: New Bolero comes with CRD engine
Mumbai, Sept. 29 Mahindra & Mahindra on Monday launched the new edition of the SUV Bolero. The new Bolero VLX comes with CRDE (common rail diesel engine), improved upholstery and ...

MARKET SHARES: Bajaj Auto eyes bigger slice of 125 cc pie
Bajaj Auto is gunning for a larger slice of the 125 cc category and above market, wherein the company already accounts for a share of over 51 ...

STRATEGY: Sony sets aside Rs 60 cr for LCD TV promos
Ahmedabad, Sept. 29 Sony India Pvt Ltd, which markets Sony products in the country, will invest Rs 60 crore in promoting the range of LCD TVs this year, a company official said ...

STRATEGY: Coca-Cola launches Sprite Xpress
Coca-Cola has launched a 350-ml version of Sprite. Smaller than the current pet bottles, Sprite Xpress is for on-the-go young consumers, who in a while will also get Coca-Cola, Diet Coke, Thums Up and Maaza in the first phase, followed by ...

NEW PRODUCTS & SERVICES: V-Guard to launch building wiring products
Bangalore, Sept. 29 V-Guard Industries will soon be launching building wiring products in the North, sourcing 50 per cent of the additional capacity created in its new factory in Kashipur in ...

From Brand Line

RETAILING: Up to the Marks
After being operated on a franchise model, Marks & Spencer begins its stint as a joint venture with Reliance.. Mark Ashman, the new CEO of Marks & Spencer Reliance India, carries the same name as the company he has been serving for ...

ENTREPRENEURSHIP: Helping small businesses grow
GreenMango attempts to level the playing field for poor entrepreneurs to compete with local businesses.. As a young girl growing up in the Philippines, Yasmina McCarty would buy and eat a lot of green mangoes from a vendor named Malou. ...

BRANDS: Sale is king!
Sales are a test of a brand’s mettle. Read on to discover how.. An unlikely hero, Akshay Kumar’s film Singh is Kinng has broken all box office records in India and abroad. I am no expert on Bollywood or the Hindi film industry but it ...

ADVERTISING: A colossal endeavour
Emami Group’s most expensive ad campaign reflects the juggernaut of daily life.. hakka duniya ka ghoome sadhu sant bole, saare bole — aadmi machine bana haule haule (The wheel of life keeps rotating, so say the saints — man ...

BRANDING: Stretching the ‘rubber brand’
Marketers need to be selective while extending the existing brand equity to different products and services.. The mention of a brand name almost always evokes images that have long since been associated with it. For example, Lux with ...

ADVERTISING: String advertising
Marketers run series of advertisements built around a common theme to keep consumers engaged.. If you are to identify one big trend in modern Indian advertising as of today, what ...

ADVERTISING: IAA flags of public service
The India Chapter of the International Advertising Association (IAA) is really moving. We reported some time ago that it is gearing up to launch a truly national public service effort along with TERI (headed by Dr. R. K. Pachauri). The effort ...

BOOKS: Lessons in radical contradictions bookmark
Some 400 demonstration models made available for journalists compared to the usual 30, advertisements in 37 national and sports daily newspapers, 311 television spots, 600 radio spots, 4,300 billboards, and Web site banners. This was how, in ...

NEW PRODUCTS & SERVICES: Air care
Henkel India Ltd has launched its latest range of air fresheners for both cars and homes. Room fresheners are available in two forms – aerosol sprays (five fragrances) and gel-based air fresheners (four fragrances), priced at Rs 100 ...

NEW PRODUCTS & SERVICES: Health therapy
Ayush, the health and wellness brand of Hindustan Unilever, has launched Rakshak Rasayana, which contains natural nutrients such as amla, carrot, spinach, apple and orange that are important sources of antioxidants ...

NEW PRODUCTS & SERVICES: Master aid
Regenix Drugs has unveiled a new and an-all-inclusive range of nine first aid kits called the EMER-AID Master Kit. Priced at Rs 500, the kit includes a medium injury care kit, stop bleeding kit, burn care kit, eye care kit, gauze dressing ...

NEW PRODUCTS & SERVICES: Strong pearl
Emami has launched Pudina Strong, a consumer healthcare product which to relieve stomach ache and other indigestion problems. Priced at Rs.10 per strip of 10 pearls, Pudina Strong will be available ...

NEW PRODUCTS & SERVICES: Fruit touch
CavinKare has launched new Chik Satin shampoo with fruit extracts and active conditioners. Available in three premium variants of papaya, strawberry, green apple in pack sizes of 400 ml, 200 ml, 100 ml, 40 ml, 25 ml and 7 ml sachets, they ...

NEW PRODUCTS & SERVICES: Silk and smooth
Oriflame has launched a new range of products including body lotion, roll-on deodorant, ladies’ razors and blades, shaving gel and an after depilation soothing lotion. These products are priced at Rs 449, Rs 159, Rs 349 and Rs 298, Rs ...

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