Business Daily from THE HINDU group of publications
Tuesday, Sep 30, 2008
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Business Daily from THE HINDU group of publications Tuesday, Sep 30, 2008 ePaper | Mobile/PDA Version | Audio | Blogs |
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Marketing
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Strategy Sony sets aside Rs 60 cr for LCD TV promos The northern launch of Bravia Series T range is being marked by the release of a James Bond film, produced by Sony Pictures, and a range of other activities. Our Bureau Ahmedabad, Sept. 29 Sony India Pvt Ltd, which markets Sony products in the country, will invest Rs 60 crore in promoting the range of LCD TVs this year, a company official said here. . Sony, which introduced the Bravia Series T recently in the southern States on the occasion of the Onam festival, will continue its marketing strategy of aggressively promoting these products in the coming Diwali festival season in the northern states as well. The northern launch is being marked by the release of a James Bond film, produced by Sony Pictures, and a range of other promotional activities, Mr Sunil Nayyar, General Manager, CAV Sales, told Business Line here after the Gujarat leg of the launch just before the onset of the Navratri festival. Market shareSony has a 10 per cent market share in the colour TV market and about 70 per cent in digital imaging products such as cameras. With an expected 30 per cent increase, the company hopes to increase its turnover from last year’s Rs 3,000 crore to around Rs 4,000 crore this year. In the one million LCD TV market in India, the fastest-growing market globally in this segment, Sony has already captured a share of 25 per cent. With the aim of increasing it to 30 per cent, it is targeting sales of nearly three lakh sets this year. The market is seen doubling every four years. Mr Nayyar pointed out that Sony was already a market leader in the large-screen segment and hopes to take the top slot in the small-screen segment as well. It has introduced 10 models in the high-definition space of LCD this year. More Stories on : Strategy | Television Sets | Market Shares
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