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Dabur’s Gulf plant to start production by Dec

Our Bureau

Ahmedabad, Sept. 30 Dabur India Ltd’s new plant at Ras-al-Khaimah in the United Arab Emirates (UAE) will start production of personal care products by December 2008, a company official said here.

The new entity will cater to the personal care market in West Asia. Dabur, which has seven plants overseas, apart from eight in India, had launched the last personal care products unit in Nigeria in November 2007 where it manufactures personal and oral care articles, including toothpastes to cater to local demand.

The company is projecting to increase its turnover from Rs 2,400 crore in 2007-08 to Rs 4,000 crore by 2009-10 with a CAGR of 20-25 per cent.

Bulk of its overseas sales, amounting to Rs 400 crore, comes from the Gulf markets, the official told Business Line.

Meanwhile, in a marketing initiative during Navratri, the 58-year-old Dabur Amla brand hair oil has announced a Gujarat-level contest to hunt for a beauty queen to popularise its hair oil.

The finale will be held here onOctober 8.

The winners will be awarded cash prizes and other benefits, said Mr Prashant Agarwal, Senior Products Manager.

In India’s hair oil market of Rs 3,300 crore, almost equally divided between coconut and perfumed oil categories, Dabur’s revenues in this segment are Rs 300 crore.

More Stories on : Overseas Investments | Personal Products | Dabur India Ltd

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