Business Daily from THE HINDU group of publications
Thursday, October 02, 2008
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Thursday, October 02, 2008 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING IPR: SC appoints new technical member for Glivec case Mumbai, Oct. 1 All decks seem to have been finally cleared for the review of the rejection of Novartis’ patent on its cancer drug Glivec. The Supreme Court has appointed Dr P.C. Chakraborty, of the Patent Office in Kolkata, as ... TRENDS: Car sales remain dull on high rates, tight finance Two-wheelers gain momentum. New Delhi, Oct. 1 Auto sales during September remained drab with most customers refraining from purchases due to the Shradh period as well as high interest rates and tight ... INSIGHT: Looks can sell Arriving at packaging that combines style and functionality is today’s marketers’ challenge.. Sleek. Nifty. Stylish. Spiffy. Practical too. In a day and age when looks rule as much as substance, packaging is having its moment in the ... ONLINE MARKETING: Online matrimonial services open new tech fronts ‘Engage’ mobile, DTH providers to extend reach. Chennai, Oct. 1 Playing Cupid is getting more hi-tech, with online matrimonial enterprises Shaadi.com and Bharat Matrimony each tying up with DTH and mobile services providers in the ... VENTURE CAPITAL: iLabs’ Rs 100 cr investment to fund UniverCell’s expansion Mobile phone retail chain ties up with Oriental Insurance to offer theft, damage cover. Chennai, Oct. 1 iLabs Venture Capital has invested Rs 100 crore in the Chennai-headquartered UniverCell Telecommunications India Pvt Ltd, that owns the ... PROMOTIONS & OFFERS: SAB unveils new brand campaign ... PEOPLE: Bharat Patel new chairman of ISA The Chairman of Procter & Gamble Hygiene and Health Care Ltd, Mr Bharat Patel, has been elected Chairman of the Indian Society of Advertisers (ISA) at the ISA’s Annual General Meeting held recently here. Mr Patel informed the members ... BRANDS: Adidas unveils Originals collection in Bangalore International sports brand Adidas, which changed its logo in the early 90s for all its sports performance products, has brought back the days of Muhammad Ali and Bob Marley with its Adidas Originals ... NEW PRODUCTS & SERVICES: Samsung’s multi-media Innova8 unveiled Bangalore, Oct. 1 Samsung Mobile unveiled its mobile phone entertainer, Samsung Innova8, in the Indian market on ... PROMOTIONS & OFFERS: Key to win a Mahindra car Hyderabad, Oct. 1 ‘Chaabi mein gaadi’, a promotional offer from automotive major Mahindra & Mahindra, gives over 8 lakh potential customers an opportunity to win a car from ... EVENTS: Mr Ramesh Viswanathan, Executive Director, CavinKare; Meenakshi Sundararajan School of Management, Chennai Chennai, Oct. 1 The challenges of marketing FMCG products are many, but it’s the constant novelty that these challenges throw up that also makes it exciting, said Mr Ramesh Viswanathan, Executive Director, ...
PACKAGING: Looks can sell Arriving at packaging that combines style and functionality is today’s marketers’ challenge.. Sleek. Nifty. Stylish. Spiffy. Practical too. In a day and age when looks rule as much as substance, packaging is having its moment in the ... STRATEGY: A phone of many parts Nokia pulls out all the stops to promote its latest phone, the N96, touted as the iPhone killer.. It’s touted as the iPhone killer. It’s feature-rich and the firsts it claims for itself are many: As much as 24GB memory space, a ... BRANDING: Perceived risk and branding How can marketers inspire confidence when they launch new products?. Emerging markets such as India are unique. Unorganised markets in several categories, low penetration of products and a huge mass of consumers in the lower social strata ... BRANDS: Revisiting Prof Levitt How valid today are the views expressed in Prof Theodore Levitt’s classic article, The Globalization of Markets?. Given what is everywhere the purpose of commerce, the global company will shape the vectors of technology and globalisation ... INTERVIEW: Marketing magnified Every marketing action targeted at a customer is linked to that customer’s profit contribution.. “With the advent of customer-level strategies, every marketing action targeted towards a customer is linked to that customer’s ... NEW PRODUCTS & SERVICES: Tex-tiles H & R Johnson has launched, Hilighter Textile, a collection of tiles for walls inspired by the traditional textile designs of Indian mythology and culture. The tiles come in two sizes and designs of Gher and ...
NEW PRODUCTS & SERVICES:
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NEW PRODUCTS & SERVICES:
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