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Mumbai, Oct. 1

The Chairman of Procter & Gamble Hygiene and Health Care Ltd, Mr Bharat Patel, has been elected Chairman of the Indian Society of Advertisers (ISA) at the ISA’s Annual General Meeting held recently here. Mr Patel informed the members of the new focus and initiatives to make ISA an agent who will be the catalyst in enhancing value and knowledge of commercial communication for advertisers. He said, “ISA through its Secretariat and Executive Committee will be focused on achieving three critical objectives in the coming years. This would be to make advertising more efficient and effective and bring out the value and positive role of advertising.”

— Our Bureau

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