The Hindu Business Line : SAB unveils new brand campaign

With the launch of light-hearted and fun shows like Lo Ho gayi Pooja Iss Ghar Ki, Taarak Mehta ka Ooltah Chasmah, Mein Kab Saas Banoongi and most recently Jugni Chali Jalandhar, SAB has repositioned itself as `India's comedy family entertainment channel'. The channel has announced its new positioning through a 360 degree brand campaign on the theme Asli Mazaa SAB ka Saath Aata Hai, created by its agency Pickle Advertising. Mr Anooj Kapoor - Business Head, SAB said, "SAB has grown as an entertainment channel especially in the past few months. We have launched daily family comedies or comedy soaps on television. These shows talk about the positives of the joint family. They are also targeted at the entire family to ensure that both the male and the female viewers can sit together and enjoy them." - Our Bureau

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