Business Daily from THE HINDU group of publications
Saturday, October 04, 2008
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Saturday, October 04, 2008 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING TRENDS: Smoking ban spurs firms on to diet versions, candies ITC may not feel the impact of drop in cigarette sales. Mumbai, Oct. 3 From diet cigarettes to mouth fresheners, cigarette manufacturers such as GTC Industries Ltd and Godfrey Philips are venturing into new products, anticipating a dip in sales ... PROMOTIONS & OFFERS: Nokia makes music downloads free Buyers of select handsets can access unlimited songs for one year. London, Oct. 3 Like a tail wagging the dog, the world’s number one maker of mobile phones, overwhelmed the global unveiling of its first smart touch phone, with an ... NEW PRODUCTS & SERVICES: Hindustan Motors to launch new commercial vehicle Unveils SUV Outlander; plans new variants of its sedan. New Delhi, Oct. 3 To revive declining sales Hindustan Motors is planning to launch new variants of its sedan in the coming months, even as it unveiled Mitsubishi Corporation’s sports ... PROMOTIONS & OFFERS: Samsung ropes in Bindra as brand ambassador New Delhi, Oct. 3 Korean digital technology major Samsung India is gearing up for the festival season with a slew of new ...
PROMOTIONS & OFFERS:
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PACKAGING: Looks can sell Arriving at packaging that combines style and functionality is today’s marketers’ challenge.. Sleek. Nifty. Stylish. Spiffy. Practical too. In a day and age when looks rule as much as substance, packaging is having its moment in the ... STRATEGY: A phone of many parts Nokia pulls out all the stops to promote its latest phone, the N96, touted as the iPhone killer.. It’s touted as the iPhone killer. It’s feature-rich and the firsts it claims for itself are many: As much as 24GB memory space, a ... BRANDING: Perceived risk and branding How can marketers inspire confidence when they launch new products?. Emerging markets such as India are unique. Unorganised markets in several categories, low penetration of products and a huge mass of consumers in the lower social strata ... BRANDS: Revisiting Prof Levitt How valid today are the views expressed in Prof Theodore Levitt’s classic article, The Globalization of Markets?. Given what is everywhere the purpose of commerce, the global company will shape the vectors of technology and globalisation ... INTERVIEW: Marketing magnified Every marketing action targeted at a customer is linked to that customer’s profit contribution.. “With the advent of customer-level strategies, every marketing action targeted towards a customer is linked to that customer’s ... NEW PRODUCTS & SERVICES: Tex-tiles H & R Johnson has launched, Hilighter Textile, a collection of tiles for walls inspired by the traditional textile designs of Indian mythology and culture. The tiles come in two sizes and designs of Gher and ...
NEW PRODUCTS & SERVICES:
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NEW PRODUCTS & SERVICES:
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