Business Daily from THE HINDU group of publications
Sunday, October 05, 2008
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Sunday, October 05, 2008 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING STRATEGY: Soon you can fly and travel by rail on the same ticket in Europe New Delhi, Oct. 4 It is now possible to fly to most major cities in Europe and continue your journey by rail or road to smaller towns – all on one ticket, and cheaper to boot. The same facility now also exists for those wanting to fly ... RETAILING: Retail sets store by cooling realty prices Even as the real-estate industry is evolving strategies to grapple with the slowdown in the economy, dropping inflows from non-resident Indians and the resultant cooling off, it is the retail sector that waits to make hay while the ... MARKETING RESEARCH: Affordable housing to the fore in Bangalore: Survey Bangalore, Oct. 4 For the real estate market in Bangalore, 2008 is shaping up as the ‘Year of Affordable Housing’. About 41 per cent of the demand for residential properties in the city is for those in the sub-Rs 40 lakh ... CHANNELS AND FRANCHISES: Volvo Cars to open 12 dealerships in India soon Kochi, Oct. 4 Volvo Car India, a division of Ford Motor Company, has drawn up a major marketing plan for the Indian region by deciding to open 12 dealerships across the country by next ...
PACKAGING: Looks can sell Arriving at packaging that combines style and functionality is today’s marketers’ challenge.. Sleek. Nifty. Stylish. Spiffy. Practical too. In a day and age when looks rule as much as substance, packaging is having its moment in the ... STRATEGY: A phone of many parts Nokia pulls out all the stops to promote its latest phone, the N96, touted as the iPhone killer.. It’s touted as the iPhone killer. It’s feature-rich and the firsts it claims for itself are many: As much as 24GB memory space, a ... BRANDING: Perceived risk and branding How can marketers inspire confidence when they launch new products?. Emerging markets such as India are unique. Unorganised markets in several categories, low penetration of products and a huge mass of consumers in the lower social strata ... BRANDS: Revisiting Prof Levitt How valid today are the views expressed in Prof Theodore Levitt’s classic article, The Globalization of Markets?. Given what is everywhere the purpose of commerce, the global company will shape the vectors of technology and globalisation ... INTERVIEW: Marketing magnified Every marketing action targeted at a customer is linked to that customer’s profit contribution.. “With the advent of customer-level strategies, every marketing action targeted towards a customer is linked to that customer’s ... NEW PRODUCTS & SERVICES: Tex-tiles H & R Johnson has launched, Hilighter Textile, a collection of tiles for walls inspired by the traditional textile designs of Indian mythology and culture. The tiles come in two sizes and designs of Gher and ...
NEW PRODUCTS & SERVICES:
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NEW PRODUCTS & SERVICES:
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