Business Daily from THE HINDU group of publications
Monday, October 06, 2008
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Monday, October 06, 2008 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING STANDARDS & BENCHMARKS: Maharashtra orders on Subhiksha set aside Mumbai, October 5 Retail-company Subhiksha has said that a Bench of the Bombay High Court has set aside all orders of Maharashtra Food and Drug Administration regarding the company’s warehouse at Bhiwandi and three of its vendors ... PROMOTIONS & OFFERS: Builders bet big on festival season Mumbai/ New Delhi Oct 5 The builder fraternity across the country appears to be banking on Diwali sales to change their ... ONLINE MARKETING: Connecturf is now Ignitee India Digital marketing company Connecturf has been rechristened as Ignitee India Pvt Ltd. The company, which recently added offices in Hyderabad and Banglore, has decided to set up a centre in Dubai, according to a press release. Founded in 2000, ... RETAILING: Retail School at Vizag ... INSIGHT: Viral marketing We have all heard the phrase being used by just about everyone who is associated with marketing (and who isn’t?). Unfortunately, the use is not always in the right context. One of the best examples of the successful use of ...
PACKAGING: Looks can sell Arriving at packaging that combines style and functionality is today’s marketers’ challenge.. Sleek. Nifty. Stylish. Spiffy. Practical too. In a day and age when looks rule as much as substance, packaging is having its moment in the ... STRATEGY: A phone of many parts Nokia pulls out all the stops to promote its latest phone, the N96, touted as the iPhone killer.. It’s touted as the iPhone killer. It’s feature-rich and the firsts it claims for itself are many: As much as 24GB memory space, a ... BRANDING: Perceived risk and branding How can marketers inspire confidence when they launch new products?. Emerging markets such as India are unique. Unorganised markets in several categories, low penetration of products and a huge mass of consumers in the lower social strata ... BRANDS: Revisiting Prof Levitt How valid today are the views expressed in Prof Theodore Levitt’s classic article, The Globalization of Markets?. Given what is everywhere the purpose of commerce, the global company will shape the vectors of technology and globalisation ... INTERVIEW: Marketing magnified Every marketing action targeted at a customer is linked to that customer’s profit contribution.. “With the advent of customer-level strategies, every marketing action targeted towards a customer is linked to that customer’s ... NEW PRODUCTS & SERVICES: Tex-tiles H & R Johnson has launched, Hilighter Textile, a collection of tiles for walls inspired by the traditional textile designs of Indian mythology and culture. The tiles come in two sizes and designs of Gher and ...
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