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Hyderabad, Oct. 6

A buljadayel Beverages Inc, a Jeddah-based beverages manufacturer, announced the launch of its energy drink – Bison – in the Indian market. Priced at Rs 75 for a 250 ml can, Bison will be available through all the retail distribution channels. This will be marketed by Hyderabad-based Hisham Aalmir Trading. Addressing a press conference here on Monday, Mr Mir Rahmath Ali, Managing Director, Hisham Aalmir Trading said “The product will cater to people of all ages and it is positioned as a complete family drink.” The company is looking at bringing out packaged juices next year. – Our Bureau

More Stories on : New Products & Services | Beverages | Andhra Pradesh

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