Business Daily from THE HINDU group of publications
Wednesday, Oct 08, 2008
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Business Daily from THE HINDU group of publications Wednesday, Oct 08, 2008 ePaper | Mobile/PDA Version | Audio | Blogs |
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Marketing
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Advertising Rediffusion|DYR unveils new identity Mumbai, Oct. 7 Rediffusion|DYR has unveiled its new identity. Designed in-house, the new identity takes a fresher hue of the familiar aquamarine colour associated with the agency. It also incorporates a younger, more contemporary font. A dash of orange, literally, completes the identity. However, the most significant, clearly, is the change of name from Rediffusion | DYR to Rediffusion - Y&R. Speaking on the new identity, Mr Diwan Arun Nanda, Chairman Rediffusion - Y&R said, "We started an association with Young & Rubicam over 20 years ago that developed into a robust partnership. The new identity is a symbol of that affiliation. It is a relationship that we cherish and are proud of. These are exciting times for us as we have had a very successful period on every front. The new identity captures our evolution over the recent times". - Our Bureau
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