Business Daily from THE HINDU group of publications
Friday, October 10, 2008
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Friday, October 10, 2008 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING RURAL MARKETING: 30% of new mobile users are from rural areas: TRAI New Delhi, Oct. 9 The rollout of mobile services in rural areas is beginning to bring in the numbers for operators. Compared to a trickle of rural subscribers just a few years back, operators are now getting more than 30 per cent of their ... ADVERTISING: Reality shows offer more drama for advertisers Cricket series generating lukewarm interest but Neo hopeful. New Delhi, Oct. 9 Despite the fact that it’s a home series that is taking place since a while, and an India-Australia stand-off is second to none in excitement and drama, the ... CONSULTING: Hexel-Swiss Health accreditation Hexel Healthcare Consulting, provider of comprehensive consultancy services for the healthcare industry, has tied up with Sonnenhof Swiss Health Ltd to provide accreditation to hospitals and other healthcare institutions. The accredited hospital ... NEW PRODUCTS & SERVICES: JSW Steel outlet in Kochi JSW Steel, a leader in galvanised and colour-coated sheets in the country, inaugurated the first JSW Shoppe in Kerala here on Thursday. Inaugurating the outlet, Mr Sharad Mahendra, Assistant Vice-President (Sales and Marketing), said that it ...
NEW PRODUCTS & SERVICES:
Asianet launches Telugu channel
STRATEGY:
Now, play Manchester United word game mobiles
PACKAGING: Looks can sell Arriving at packaging that combines style and functionality is today’s marketers’ challenge.. Sleek. Nifty. Stylish. Spiffy. Practical too. In a day and age when looks rule as much as substance, packaging is having its moment in the ... STRATEGY: A phone of many parts Nokia pulls out all the stops to promote its latest phone, the N96, touted as the iPhone killer.. It’s touted as the iPhone killer. It’s feature-rich and the firsts it claims for itself are many: As much as 24GB memory space, a ... BRANDING: Perceived risk and branding How can marketers inspire confidence when they launch new products?. Emerging markets such as India are unique. Unorganised markets in several categories, low penetration of products and a huge mass of consumers in the lower social strata ... BRANDS: Revisiting Prof Levitt How valid today are the views expressed in Prof Theodore Levitt’s classic article, The Globalization of Markets?. Given what is everywhere the purpose of commerce, the global company will shape the vectors of technology and globalisation ... INTERVIEW: Marketing magnified Every marketing action targeted at a customer is linked to that customer’s profit contribution.. “With the advent of customer-level strategies, every marketing action targeted towards a customer is linked to that customer’s ... NEW PRODUCTS & SERVICES: Tex-tiles H & R Johnson has launched, Hilighter Textile, a collection of tiles for walls inspired by the traditional textile designs of Indian mythology and culture. The tiles come in two sizes and designs of Gher and ...
NEW PRODUCTS & SERVICES:
More hues
NEW PRODUCTS & SERVICES:
Gift collection
NEW PRODUCTS & SERVICES:
All that jazz
NEW PRODUCTS & SERVICES:
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