Business Daily from THE HINDU group of publications
Monday, October 13, 2008
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Monday, October 13, 2008 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING TRENDS: PC, laptop prices go up 4-8% as rupee slumps Peripherals too become costlier due to dollar sting. New Delhi, Oct. 12 Those looking to buy PCs and laptops should prepare to fork out roughly Rs 1,500 to Rs 2,000 ... ADVERTISING: Mobile ad: As you like it It is not only pizzas that you can ask for to be delivered at your doorstep but also advertisements as per your choice. And hey presto! There they would be in your mobile phones, giving you all the latest information ... STRATEGY: Coir Commission moots marketing consortium Thiruvananthapuram, Oct. 12 The Coir Commission, constituted by the State Government to revamp the sector, has proposed forming a marketing consortium with private ... NEW PRODUCTS & SERVICES: Zee expands network in South with Zee Tamizh Plans to be a complete entertainment channel. Chennai, Oct. 12 Zee Entertainment Enterprises Ltd, part of Essel Group, expanded its TV channel Network by launching its new regional channel in Tamil – Zee ... PROMOTIONS & OFFERS: Karnataka rural bank staff follow Mahatma’s footsteps KHADI PROMOTION. Dharwad, Oct. 12 “Practice what you preach” was what Mahatma Gandhi did. Now, it is the turn of a regional rural bank to follow his ... NEW PRODUCTS & SERVICES: Dhatri launches toothpaste ... PROMOTIONS & OFFERS: Nokia ropes in Priyanka Chopra Nokia India has announced its association with Bollywood actor Ms Priyanka Chopra. As a part of this association, Ms Chopra will be seen in the company’s new ad campaign with the tagline, “It’s not just a phone; it’s who ...
PACKAGING: Looks can sell Arriving at packaging that combines style and functionality is today’s marketers’ challenge.. Sleek. Nifty. Stylish. Spiffy. Practical too. In a day and age when looks rule as much as substance, packaging is having its moment in the ... STRATEGY: A phone of many parts Nokia pulls out all the stops to promote its latest phone, the N96, touted as the iPhone killer.. It’s touted as the iPhone killer. It’s feature-rich and the firsts it claims for itself are many: As much as 24GB memory space, a ... BRANDING: Perceived risk and branding How can marketers inspire confidence when they launch new products?. Emerging markets such as India are unique. Unorganised markets in several categories, low penetration of products and a huge mass of consumers in the lower social strata ... BRANDS: Revisiting Prof Levitt How valid today are the views expressed in Prof Theodore Levitt’s classic article, The Globalization of Markets?. Given what is everywhere the purpose of commerce, the global company will shape the vectors of technology and globalisation ... INTERVIEW: Marketing magnified Every marketing action targeted at a customer is linked to that customer’s profit contribution.. “With the advent of customer-level strategies, every marketing action targeted towards a customer is linked to that customer’s ... NEW PRODUCTS & SERVICES: Tex-tiles H & R Johnson has launched, Hilighter Textile, a collection of tiles for walls inspired by the traditional textile designs of Indian mythology and culture. The tiles come in two sizes and designs of Gher and ...
NEW PRODUCTS & SERVICES:
More hues
NEW PRODUCTS & SERVICES:
Gift collection
NEW PRODUCTS & SERVICES:
All that jazz
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