Business Daily from THE HINDU group of publications
Monday, Oct 13, 2008
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Business Daily from THE HINDU group of publications Monday, Oct 13, 2008 ePaper | Mobile/PDA Version | Audio | Blogs |
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Marketing
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New Products & Services States - Kerala Dhatri launches toothpaste Kochi, Oct. 12 The Kerala-based Dhatri Ayurveda Pvt Ltd on Saturday launched Maavila toothpaste, its 19th product, in the market. The toothpaste contains cardamom, dry ginger, cinnamon, neem and mango leaves. The company Managing Director, Dr S. Sajikumar, said that cinnamon ensures a peppy taste and kills bacteria invading teeth and gums while dry ginger controls acidity of mouth and acts as antiseptic. Cardamom heals infections of gums and teeth. Mangoferrin, an ingredient in mango leaf, has medicinal properties and is also antiseptic and antiviral, he said. The company is targeting a revenue of Rs 3 crore in the first three months. He said that Maavila toothpaste will be launched in Tamil Nadu in the next 3 months followed by a national rollout. - Our Bureau More Stories on : New Products & Services | Alternative Medicines | Personal Products | Kerala
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