• Investment World
• eWorld
• Brand Line
• Mentor
• Life
• Brand Quest
• The New Manager
• BL Club
• Smartbuy

Stocks

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

Cross Currency

• Rates
  
  

Shipping

• Ports
  
  

Archives

• Yesterday
• Datewise
• Resources
• In Focus
• In Depth
• Events 2007

Group Sites

• The Hindu
• The Hindu ePaper
• Business Line
• Business Line ePaper
• Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

Hyderabad, Oct. 13

Variety Marketing Solutions Pvt Ltd, part of the Rs 150-crore Hyderabad-based Variety Group, has entered into the edible oil business with the launch of its ‘Manchi’ brand of sunflower oil. “Until now we have launched many top brands in the Andhra Pradesh market. So, with this experience of sales and distribution, the company has decided to enter the market with our own brand,” Mr K. Sathya Reddy, Managing Director, Variety Group, said at a press co nference here on Monday. The company has launched sunflower oil and has entered into a tie-up with Priyanka Refineries Pvt Ltd. “By the end of the current financial year, we will be launching palm oil, groundnut oil, vegetable oil, soya oil and rice bran oil. We are looking at tying up with various companies for this,” he said. Mr Reddy said that the company expects sales to be around 125 tonnes in the next six months.

— Our Bureau

More Stories on : New Products & Services | Oilseeds & Edible Oil

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Copyright © 2008, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line