Business Daily from THE HINDU group of publications
Wednesday, October 15, 2008
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Wednesday, October 15, 2008 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING NEW PRODUCTS & SERVICES: Tata Sky unveils personal video recorder service Mumbai, Oct. 14 DTH service provider Tata Sky has announced the launch of its PVR service. Branded Tata Sky + (Tata Sky Plus), the personal video recorder (PVR) service implies that users need no longer worry about missing the programme of ... PROMOTIONS & OFFERS: Virgin Mobile cuts STD rates Virgin Mobile, the youth focussed mobile services brand from Tata Teleservices, on Tuesday slashed STD rates for its pre-paid subscribers by 50 per cent to 50 paise a minute. The offer will allow Virgin Mobile’s customers to make STD and ... ADVERTISING: TBWA appointment TBWA has appointed Mr Ambareesh Chakraborty to head creative functions of the agency’s Mumbai and Pune offices. Mr Chakraborty, in his more than twelve-year-long career, has worked with Ogilvy & Mather and OgilvyOne. “ I am ... STRATEGY: NDTV Lumière offers world movies on a platter On lookout for pacts with DTH players. New Delhi, Oct. 14 NDTV Lumière, the distribution platform for world movies, has launched its new 24-hours ...
STRATEGY:
Canon Print City project launched
PACKAGING: Looks can sell Arriving at packaging that combines style and functionality is today’s marketers’ challenge.. Sleek. Nifty. Stylish. Spiffy. Practical too. In a day and age when looks rule as much as substance, packaging is having its moment in the ... STRATEGY: A phone of many parts Nokia pulls out all the stops to promote its latest phone, the N96, touted as the iPhone killer.. It’s touted as the iPhone killer. It’s feature-rich and the firsts it claims for itself are many: As much as 24GB memory space, a ... BRANDING: Perceived risk and branding How can marketers inspire confidence when they launch new products?. Emerging markets such as India are unique. Unorganised markets in several categories, low penetration of products and a huge mass of consumers in the lower social strata ... BRANDS: Revisiting Prof Levitt How valid today are the views expressed in Prof Theodore Levitt’s classic article, The Globalization of Markets?. Given what is everywhere the purpose of commerce, the global company will shape the vectors of technology and globalisation ... INTERVIEW: Marketing magnified Every marketing action targeted at a customer is linked to that customer’s profit contribution.. “With the advent of customer-level strategies, every marketing action targeted towards a customer is linked to that customer’s ... NEW PRODUCTS & SERVICES: Tex-tiles H & R Johnson has launched, Hilighter Textile, a collection of tiles for walls inspired by the traditional textile designs of Indian mythology and culture. The tiles come in two sizes and designs of Gher and ...
NEW PRODUCTS & SERVICES:
More hues
NEW PRODUCTS & SERVICES:
Gift collection
NEW PRODUCTS & SERVICES:
All that jazz
NEW PRODUCTS & SERVICES:
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