Business Daily from THE HINDU group of publications
Friday, October 17, 2008
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Friday, October 17, 2008 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING NEW PRODUCTS & SERVICES: CavinKare to enter dairy biz To set up 2-lakh litre/day plant near Chennai. Chennai, Oct. 16 The Chennai-based CavinKare Pvt Ltd, a Rs 500-crore company in personal care and food products, is diversifying into dairy products including branded liquid milk and value added ... PROMOTIONS & OFFERS: Corporation Bank’s cash back offer Corporation Bank has launched cash back scheme this festive season for a period of 100 days on the usage of the bank’s debit, credit and campus cards. A bank release said here on Thursday that the campaign offers cash-back of up to 5 per ...
PROMOTIONS & OFFERS:
Sony India’s festive season offer
RETAILING: Getting creative with retail Advertising agencies set up specialist units to turn shoppers into buyers.. Turning shoppers into buyers is the new job at hand for advertising agencies which believe in steadily expanding their creative functions in the retail space. Recently ... BRANDS: Brands in trouble Some of the most iconic brands have taken a thorough beating with the recent meltdown in the global markets.. “Buildings age and become dilapidated. Machines wear out. Cars rust. People die. But what lives on are ... INTERVIEW: ‘The 360{+o} concept died a while ago’ Mahesh Chauhan talks about the churn in the advertising industry.. It’s an early October morning and Chennai feels like it’s still at its sizzling worst. In the cool confines of a hotel’s roomy coffee shop, Mahesh Chauhan, ... ADVERTISING: Controversy as an advertising tool Sometimes it’s a deliberate tactic, and sometimes the consumers’ outrage is understandable.. Recent pieces of advertising have resorted to creating public controversy on purpose. Is this a way of reigning in the public mindset at low ... CUSTOMER RELATIONSHIP MANAGEMENT: I vs me – the customer service paradox Customers’ expectations of service stem from their perception of the brand itself.. I have a split personality. I confess. On the one hand, I am a purveyor of customer service in my work life — I fondly hope I am a purveyor of good ... BOOKS: Creative resurgence in China A common notion about the Chinese is that they interpret messages and products quite literally, evaluating them in a rational manner, rather than relating to the emotions and symbolism in the communication, says a new book that studies ... NEW PRODUCTS & SERVICES: Diamonds forever Tanishq Jewellery of the Tata Group has launched a new collection for the festive season called Aleya. The collection is a mix of polki or uncut diamond and semi-precious stones such as rubies ...
NEW PRODUCTS & SERVICES:
Vybe well
NEW PRODUCTS & SERVICES:
Visual treat
NEW PRODUCTS & SERVICES:
Paint it gold
NEW PRODUCTS & SERVICES:
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