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Our Bureau

Kochi, Oct. 16

The Kochi-based Hedge Equities, the new entrant in the financial market, has teamed up with the National Stock Exchange to launch ‘HitNow’ (Hedge Internet Trading Neat on Web) so as to make share trading fast and transparent for its investors.

The service was inaugurated by Ms Huzan Mistry, Consultant, NSE, here on Thursday.

Mr Alex K. Babu, Managing Director, Hedge Equities said there were immense possibilities for internet trading in a progressive State like Kerala, having good literacy and computer proficiency. The company has set a target of enrolling 1,000 customers in HitNow by November, he said.

He pointed out that such a service was launched for the first time in the State in association with NSE. It is a completely managed, reliable trading gateway. Service within the shortest span of time is a big positive factor of HitNow. It has been conceived in such a way that investors can make online deals in a simple manner.

The plus point of HitNow is that investors can deal with cash, futures and options, currency derivatives through a single terminal. It is more efficient and less costly, whereby investors can trade offline and online. It is a simple interface to conduct share transfers, he said.

Speaking on the occasion, Mr Bhuvanendran, Chief Executive Officer, Hedge Equities, pointed out that the tremors felt in the Indian financial market is a natural outcome of the global financial meltdown. Compared to many other countries, India is better off. This is the right opportunity for existing and new investors to make use of the fall in shares by making the right moves, he added.

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