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RETAILING: Essar Oil steps up revival of retail outlets
Mumbai, Oct 17 Fuelled by the recent cooling of crude oil prices, the Ruias-owned Essar Oil has stepped up efforts to re-activate its network of retail outlets across ...

CUSTOMER RELATIONSHIP MANAGEMENT: ‘Customer service excellence needs to be an obsession’
Thiruvananthapuram, Oct. 17 Excellence in customer service, as in life, needs obsession or a burning desire and concentration, said billiards champion Geet ...

STRATEGY: Liquor companies bet big on premium range
Expect festive season to push up demand. New Delhi, Oct. 17 Despite rising material prices and ban on advertisements, liquor companies are looking to increase their sales this festival season. The companies are devising strategies to maximise ...

STRATEGY: Marriott trims growth estimates, still optimistic
Bangalore, Oct. 17 The US-based hospitality giant Marriott International is optimistic about the Indian market, but its growth is not in line with what it had forecast a few months ago. “We are still hopeful of a single-digit growth ...

STRATEGY: Cera Sanitaryware ties up with Italian co
Ahmedabad, Oct. 17 Bathroom solutions provider Cera Sanitaryware Ltd has announced a tie-up with Italy’s tile maker Rondine Group for marketing the latter’s premium designer products in ...

RETAILING: Malabar Gold showroom coming up at Erode
Coimbatore, Oct. 17 Malabar Gold is planning to open its first showroom in Tamil Nadu at Erode on October 19, making it the 24th outlet for ...

NEW PRODUCTS & SERVICES: E&Y India launches policy advisory group
New Delhi, Oct 17 Ernst & Young India, a professional services firm, has announced the launch of a Policy Advisory Group. This Group would advise clients across industries, governments and industry associations focusing on ...

RETAILING: Reliance Retail outlets in Kochi
Reliance Retail launched three of its formats simultaneously at the Oberon Mall in Kochi. They are Reliance Trends consisting of apparel, luggage and accessories specialty store, the Reliance TimeOut consisting of books, music and stationary ...

From Brand Line

RETAILING: Getting creative with retail
Advertising agencies set up specialist units to turn shoppers into buyers.. Turning shoppers into buyers is the new job at hand for advertising agencies which believe in steadily expanding their creative functions in the retail space. Recently ...

BRANDS: Brands in trouble
Some of the most iconic brands have taken a thorough beating with the recent meltdown in the global markets.. “Buildings age and become dilapidated. Machines wear out. Cars rust. People die. But what lives on are ...

INTERVIEW: ‘The 360{+o} concept died a while ago’
Mahesh Chauhan talks about the churn in the advertising industry.. It’s an early October morning and Chennai feels like it’s still at its sizzling worst. In the cool confines of a hotel’s roomy coffee shop, Mahesh Chauhan, ...

ADVERTISING: Controversy as an advertising tool
Sometimes it’s a deliberate tactic, and sometimes the consumers’ outrage is understandable.. Recent pieces of advertising have resorted to creating public controversy on purpose. Is this a way of reigning in the public mindset at low ...

CUSTOMER RELATIONSHIP MANAGEMENT: I vs me – the customer service paradox
Customers’ expectations of service stem from their perception of the brand itself.. I have a split personality. I confess. On the one hand, I am a purveyor of customer service in my work life — I fondly hope I am a purveyor of good ...

BOOKS: Creative resurgence in China
A common notion about the Chinese is that they interpret messages and products quite literally, evaluating them in a rational manner, rather than relating to the emotions and symbolism in the communication, says a new book that studies ...

NEW PRODUCTS & SERVICES: Diamonds forever
Tanishq Jewellery of the Tata Group has launched a new collection for the festive season called Aleya. The collection is a mix of polki or uncut diamond and semi-precious stones such as rubies ...

NEW PRODUCTS & SERVICES: Vybe well
Titan Industries’ exclusive optical retail chain has announced the launch of accessories Vybes — a trendy new collection of eyewear for the youth. The collection comes in bold colours and sleek eye shapes. The company has ...

NEW PRODUCTS & SERVICES: Visual treat
ViewSonic Corporation, a global provider of visual display products, has launched portable DLPProjector PJD6210, encompassing the BrilliantColor Technology. The projector promises to provide greater colour accuracy with a four-segment ...

NEW PRODUCTS & SERVICES: Paint it gold
Nippon Paint has introduced a Gold paint collection with gold dust. The product range includes two varieties – gold paint acrylic emulsion and gold paint acrylic enamel. Both the varieties are available in one litre ...

NEW PRODUCTS & SERVICES: Cook it up
LG Electronics India has announced the launch of new models in the microwave ovens range. The prices for the new range of products — Solo, Grill and Convection, start at Rs 3,890, Rs 5,590 and Rs 9,990 respectively. Each model comes ...

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