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STRATEGY: Novartis looking to enter new areas within OTC division
Mumbai, Oct. 21 The Rs 554-crore Novartis India is targeting a Rs 90-crore turnover this year from its over-the- counter (OTC) division on the back of launching new brands and product ...

PROMOTIONS & OFFERS: Kuoni offers holiday packages to Thailand
Mumbai, Oct. 21 Kuoni and the Tourism Authority of Thailand have launched a brochure that showcases the various luxury destinations in Thailand. Urging Indians to visit the unexplored areas of Koh Samui, Krabi, Chaing Mai and Hua Hin, ...

PROMOTIONS & OFFERS: Tata Sky offers discount on PVR package
New Delhi, Oct. 21 Tata Sky will be offering its existing consumers 40-50 per cent discount if they chose to upgrade to the new personal video recorder (PVR) expected to be available very ...

From Brand Line

RETAILING: Getting creative with retail
Advertising agencies set up specialist units to turn shoppers into buyers.. Turning shoppers into buyers is the new job at hand for advertising agencies which believe in steadily expanding their creative functions in the retail space. Recently ...

BRANDS: Brands in trouble
Some of the most iconic brands have taken a thorough beating with the recent meltdown in the global markets.. “Buildings age and become dilapidated. Machines wear out. Cars rust. People die. But what lives on are ...

INTERVIEW: ‘The 360{+o} concept died a while ago’
Mahesh Chauhan talks about the churn in the advertising industry.. It’s an early October morning and Chennai feels like it’s still at its sizzling worst. In the cool confines of a hotel’s roomy coffee shop, Mahesh Chauhan, ...

ADVERTISING: Controversy as an advertising tool
Sometimes it’s a deliberate tactic, and sometimes the consumers’ outrage is understandable.. Recent pieces of advertising have resorted to creating public controversy on purpose. Is this a way of reigning in the public mindset at low ...

CUSTOMER RELATIONSHIP MANAGEMENT: I vs me – the customer service paradox
Customers’ expectations of service stem from their perception of the brand itself.. I have a split personality. I confess. On the one hand, I am a purveyor of customer service in my work life — I fondly hope I am a purveyor of good ...

BOOKS: Creative resurgence in China
A common notion about the Chinese is that they interpret messages and products quite literally, evaluating them in a rational manner, rather than relating to the emotions and symbolism in the communication, says a new book that studies ...

NEW PRODUCTS & SERVICES: Diamonds forever
Tanishq Jewellery of the Tata Group has launched a new collection for the festive season called Aleya. The collection is a mix of polki or uncut diamond and semi-precious stones such as rubies ...

NEW PRODUCTS & SERVICES: Vybe well
Titan Industries’ exclusive optical retail chain has announced the launch of accessories Vybes — a trendy new collection of eyewear for the youth. The collection comes in bold colours and sleek eye shapes. The company has ...

NEW PRODUCTS & SERVICES: Visual treat
ViewSonic Corporation, a global provider of visual display products, has launched portable DLPProjector PJD6210, encompassing the BrilliantColor Technology. The projector promises to provide greater colour accuracy with a four-segment ...

NEW PRODUCTS & SERVICES: Paint it gold
Nippon Paint has introduced a Gold paint collection with gold dust. The product range includes two varieties – gold paint acrylic emulsion and gold paint acrylic enamel. Both the varieties are available in one litre ...

NEW PRODUCTS & SERVICES: Cook it up
LG Electronics India has announced the launch of new models in the microwave ovens range. The prices for the new range of products — Solo, Grill and Convection, start at Rs 3,890, Rs 5,590 and Rs 9,990 respectively. Each model comes ...

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