Business Daily from THE HINDU group of publications
Friday, October 24, 2008
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Friday, October 24, 2008 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING RADIO/TV: ESPN Star bets big on Champions League T20 New Delhi, Oct. 23 ESPN Star Sports is busy selling the most expensive cricket content to advertisers, betting on the undisputed arrival of Twenty20 Cricket, post the Indian Premier ... MARKET SHARES: Dell hopes to improve marketshare in India Announces new campaign for SMEs. Bangalore, Oct. 23 Computer-maker Dell Inc said the current slowdown would eliminate some of its competitors and help the company to gain market-share, though it would also create some softness in demand for ... DIRECT MARKETING: Amway expanding products range Pune, Oct. 23 Direct selling company Amway India is expanding its bouquet of offerings to the domestic market and is also eyeing turnover of Rs 3,000 crore in the next three years. Mr William Pinckney, MD and CEO, said after the launch of ... RETAILING: Retail likely to be brought under credit guarantee fund Keeping in mind the growing interest in the retail industry, the Credit Guarantee Fund Trust for Micro and Small Enterprises (CGTMSE) has written to the Union Government to bring retail industry into the purview of ... NEW PRODUCTS & SERVICES: Paramount Chennai-Goa service ...
CUSTOMER RELATIONSHIP MANAGEMENT: Are you being served? Custommerce, an annual event which debates strategies for a customer-driven economy, concludes that an obsession to serve the customer will reap rich rewards in the long run.. Ever heard of James Wattana? A good bet you haven’t but he was ... INTERVIEW: Tag Heuer’s watchful approach The Swiss watchmaker is adopting a very selective approach to growth in India.. India is high priority for luxury watch brand Tag Heuer, which believes that it pays to have a strong brand foundation and a solid group of followers. The key is to ... STRATEGY: A lever long enough Judging new projects and their managers by the same measures as for established ones is wrong strategy and may well kill the innovative spirit.. “Give me a place to stand (and a lever long enough) and I will move ... INTERVIEW: Well furnishing the homes Welspun Retail, a major player in the home furnishing segment, looks to grow the category rapidly.. This statistic will not make happy reading: An Indian household uses one-and-a-half towels and one bed-sheet on an average per year, which is ... BOOKS: Four myths that lead to business downfall There is no such thing as a growth industry, declares Theodore Levitt in Marketing Myopia ( www.tatamcgrawhill.com). There are only companies organised and operated to create ... NEW PRODUCTS & SERVICES: Cool it! Haier has launched three new models in its range of top mount Empress series refrigerators. The new range includes the new ‘Dual Tech’ refrigerator. The highlight of this refrigerator is the feature called the ...
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