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Monday, Oct 27, 2008
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 Marketing - New Products & Services
Amul to launch new ice cream range

Ahmedabad, Oct. 24 Amul is all set to launch a new range of ice cream Exotica, especially for the customer of premium segment of urban India, next week. The new range would be introduced in Mumbai on October 27 and is expected to be launched all over India by mid-November, according to a release. It would be available in one litre in three flavours in the price range of Rs 120-140. It comes in a tamper-proof pack which can be reused as a container. The products would be marketed by the Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF). - Our Bureau

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Lodha Group entering Hyderabad
Amul to launch new ice cream range
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RBI policy just a strategic pause, say economists
Ransom risk cover gets costlier


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