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Wednesday, October 29, 2008
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TRENDS: LCD, plasma television prices ease marginally
Strong supply of panels from Chinese, Thailand markets. New Delhi, Oct. 28 The LCD and plasma television prices have dropped by nearly Rs 4,000-Rs 7,000 in the last three months, following a robust supply of panels from the import market and ...

NEW PRODUCTS & SERVICES: Air Arabia service to Hyderabad
Air Arabia, a low-cost carrier in the Gulf and North Africa, launched its daily services to Hyderabad from Sharjah from Monday. Hyderabad is the 12th Indian and 43rd global destination for the airline. The flight (A320) would depart Sharjah at ...

BRANDING: HDFC Standard takes musical route to branding
Chennai, Oct. 28 In an effort to break clutter as well as reinforce its ‘Sar Utha Ke Jiyo’ positioning, HDFC Standard Life (HDFC SL) has launched a music video promoting and propagating the values of ...

STRATEGY: Madura Garments looking at `affordable' luxury clothing market
Despite the stock market being in the doldrums and the all round gloom, Mr George M. Santacroce, CEO, Madura Garments Lifestyle Retail Co, is upbeat about the country's first luxury concept store for ...

ADVERTISING: Ministry advisory to Star One
New Delhi, Oct. 28 Star One has been advised by the Ministry of Information and Broadcasting to take care that no offensive words against any community is aired in its ...

From Brand Line

CUSTOMER RELATIONSHIP MANAGEMENT: Are you being served?
Custommerce, an annual event which debates strategies for a customer-driven economy, concludes that an obsession to serve the customer will reap rich rewards in the long run.. Ever heard of James Wattana? A good bet you haven’t but he was ...

INTERVIEW: Tag Heuer’s watchful approach
The Swiss watchmaker is adopting a very selective approach to growth in India.. India is high priority for luxury watch brand Tag Heuer, which believes that it pays to have a strong brand foundation and a solid group of followers. The key is to ...

STRATEGY: A lever long enough
Judging new projects and their managers by the same measures as for established ones is wrong strategy and may well kill the innovative spirit.. “Give me a place to stand (and a lever long enough) and I will move ...

INTERVIEW: Well furnishing the homes
Welspun Retail, a major player in the home furnishing segment, looks to grow the category rapidly.. This statistic will not make happy reading: An Indian household uses one-and-a-half towels and one bed-sheet on an average per year, which is ...

BOOKS: Four myths that lead to business downfall
There is no such thing as a growth industry, declares Theodore Levitt in Marketing Myopia ( www.tatamcgrawhill.com). There are only companies organised and operated to create ...

NEW PRODUCTS & SERVICES: Cool it!
Haier has launched three new models in its range of top mount Empress series refrigerators. The new range includes the new ‘Dual Tech’ refrigerator. The highlight of this refrigerator is the feature called the ...

NEW PRODUCTS & SERVICES: In good spirits
Nightingale of Srinivas fine arts has launched diaries for the year 2009 called the Vedic dairy, and God and Goddess diaries. The diaries contain philosophical and spiritual knowledge quoted from the Vedas, Upanishads and ...

NEW PRODUCTS & SERVICES: Safe bets
Xenos Technologies has launched a range of vehicle convenience and security systems under the Firewall brand — Firewall 45 & 40. Features include smaller size, water resistant remotes, control units and remote start system. ...

NEW PRODUCTS & SERVICES: Writing rules
Linc Pens has introduced ‘Executive’, a new range of ball point pens with waterproof writing technology. Available in three colours — blue, black and green — the range comes with a metallic clip and a rubber grip. ...

NEW PRODUCTS & SERVICES: Neem that cares
Henkel India has launched Pril with neem extracts. Present in both liquid and as a bar soap forms, this product will be available in all retail stores and is priced at Rs 55 for 425 ml (liquid) and Rs 18 for 380 gm (bar ...

NEW PRODUCTS & SERVICES: Sporty spray
Nivea has launched a new deodorant spray for men called the Men Sport. The deodorant spray comes in a handy format and the fragrance is dominated by citrus fruits and sandalwood. The spray is priced at Rs ...






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Markets (Oct 28)
Nifty (at close)2684.60(+160.40)
US Dollar (Buy/Sell)49.88/89
Brent crude (a bbl) Rs3,030
Gold (a gram) Rs1,128
Silver (a kg) Rs16,320

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