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Kochi, Nov. 4 Toyota Kirloskar Motor (TKM) has launched its ‘No to Counterfeit’ campaign, aimed at increasing awareness among consumers about the negative effects of counterfeit automobile parts.

The campaign will be conducted till November 30 and implemented across Toyota’s network of 68 3S (sales, service and spare parts) facilities across India. Customers will be educated about the danger of using counterfeit parts, through the use of banners, posters, key product leaflets and badges. In addition, they can win gifts.

Mr K Kuroda, Senior General Manager-Customer Service Division, TKM, said, “The month-long campaign is conducted annually and supports Toyota’s global policy of providing a more comfortable and safe ride to its customers. The use of counterfeit parts results in malfunctions of vehicles, which in turn leads to higher fuel consumption, poor vehicle performance, possible sudden breakdowns and other road safety hazards. At Toyota, it is our priority to educate customers about the possible hazards of using fake parts and about the benefits of Toyota Quality Service.”

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