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MARKETING
STRATEGY:
MTV adds stationery, helmet to alternative revenue streams
Under-penetration of C&S households expected to drive trend. Mumbai, Nov. 5 Extending its alternative revenues streams, MTV India is now planning to enter the stationery segment in collaboration with Ballarpur Industries Ltd to launch a rage ...
CHANNELS AND FRANCHISES:
Bharti to market Transcend products
Bharti Teletech, the manufacturing arm of Bharti Group, has entered into a strategic alliance with Transcend Information Inc., a global player in the memory accessories business. Under the alliance, Bharti Teletech will sell and distribute ...
NEW PRODUCTS & SERVICES:
Haier Mobile unveils Icon series
Haier Mobile has launched the Icon series handsets under the brand name ‘Sumukha’ for Tata Indicom. Through this series, Haier would be addressing the mass market segment as the Icon series would be pegged from Rs 1,888 onwards. At ...
NEW PRODUCTS & SERVICES:
Canon’s Rs 2-cr marketing campaign to focus on systems products unit
After ‘Aamchi Mumbai’, ‘Hamaari Delhi’ and ‘Namma Bengaluru’ campaigns, digital imaging major Canon India Pvt Ltd on Wednesday launched ‘Namma ...
RETAILING:
Pavers England to invest Rs 48 cr for expansion
New Delhi, Nov. 5 Pavers England Footprints Ltd, a joint venture between UK-based Pavers Foresight Smart Ventures and Chennai-based footwear export company Forward Group, will be investing $10 million (approximately Rs 48 crore) for its ...
NEW PRODUCTS & SERVICES:
MSD Pharma launches a vaccine for cervical cancer
Ahmedabad, Nov. 4 Merck & Co Inc’s local affiliate, MSD Pharmaceuticals (India), launched Gardasil, a vaccine for cervical cancer caused by HPV types 6, 11, 16 and ...
PROMOTIONS & OFFERS:
Dhoni to endorse Dabur Chyawanprash
New Delhi, Nov. 5 Indian captain Mahendra Singh Dhoni will now be endorsing Dabur’s Chyawanprash already being endorsed by Amitabh ...
ADVERTISING:
McCann brings communications agency TAG to India
New Delhi, Nov. 5 Advertising agency McCann World Group is bringing a new communication company TAG to ...
RETAILING:
Kirtilals’ ‘diamond evaluation’
Diamond and Gold jewellery retailer Kirtilals, in association with HRD Antwerp Institute of Gemology, is organising a ‘diamond evaluation’ campaign at its retail outlet here between November 3 and 9. A press release from Kirtilals ...
EVENTS:
ADEX to felicitate senior members
The Advertising Club of Hyderabad is hosting its annual awards function ADEX on November 7 at Taj Krishna where senior members will be felicitated. During the event, Adex will witness the launch of the Club’s website and felicitation of ...
INTERVIEW:
Seeking to Unileverage
Nitin Paranjpe speaks on all things HUL in an exclusive interview to BrandLine.. It’s a Friday evening of the Diwali week and the business district in the Churchgate area of Mumbai is winding down. It’s been pretty much a holiday ...
INTERVIEW:
‘The game in foods yet to be played out’
Nitin Paranjpe on HUL’s foods portfolio and brands that cater to both ends of the market, and much more.. A lot of observers compare Unilever’s huge portfolio of foods, which is much larger than home and personal care, but the ...
BRANDS:
The power at play
The logic behind Hindustan Unilever’s ‘power brand strategy’.. Hindustan Unilever Ltd (HUL) unveiled its power brand strategy in 2001 when the company was under the stewardship of M.S. (Vindi) Banga and completed the process a ...
STRATEGY:
Uncorking some marketing lessons
Wine’s evolution from an elitist, alcoholic drink to a new-age and healthy beverage offers much food for thought.. Some of the finest marketing lessons of the past decade are from a category I love — wine. The poet John Keats ...
INTERVIEW:
Home shopping, a habit-changing concept for Indian consumer
Catching early eyeballs is the concept of this 24-hour channel dedicated to home shopping.. ‘Home shopping’ via a television channel is not an entirely new medium for the Indian audience. For long, viewers in India have watched Asian ...
ADVERTISING:
‘Mere paas Amma hai!’
Awkwardly-translated ads run the risk of becoming futile.. There’s something wrong with the headline — it just doesn’t sound right. But this is the kind of communication we’re being subjected to. If you don’t ...
BOOKS:
When an MNC went to auto mechanics
Why did ‘ACC ki Duniya’ initiative of the company to sell its branded product through exclusive outlets fail in the mid-1980s? Because the product was then undifferentiated and any brand of cement was ...
NEW PRODUCTS & SERVICES:
Tangy treat
Food Bazaar (part of the Future Group) has launched ‘Tasty Treat Ketchup in a Standee Pouch’, in a one-kg pack , at a price of Rs 49. The standee pouch is claimed to be a first in the country in a one-kg special multilayered ...
NEW PRODUCTS & SERVICES:
Skin care
Emami has launched glycerine soap range called Emami Pure Skin. It is available in the market with three variants — Swiss Apple and Almonds, Saffron and Turmeric and Olive and Aloe Vera. Priced at Rs 23, the soap is available in 75 ...
NEW PRODUCTS & SERVICES:
Say cheese
The Bangalore-based Himalaya Drug company has launched a Dental Cream formulated specially for adults. It addresses adult dental problems such as bleeding gums and bad breath. Among other herbal ingredients, the cream contains Flourospar, ...
NEW PRODUCTS & SERVICES:
Say squeeze
OSIM India has launched uSqueez, a new foot massager. This new massager comes with patented customisable massages for calves-ankles-feet massage. It claims to bring together the concept of foot reflexology acupressure massage. The massager ...
NEW PRODUCTS & SERVICES:
Secure your wires
KEI industries has launched its new range of flame-retardant PVC insulated wires for residential complexes and commercial establishments called Conflame. Conflame is claimed to be ideal for wiring solutions in multi-storied buildings, ...
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