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New Delhi, Nov. 5 Pavers England Footprints Ltd, a joint venture between UK-based Pavers Foresight Smart Ventures and Chennai-based footwear export company Forward Group, will be investing $10 million (approximately Rs 48 crore) for its retail expansion in India.

Besides setting up a design centre near Chennai, the company will also be ramping up its concessionaires in 1,000 odd stores over the next five years. “The investment will go towards developing a modern retail channel backed by a global network of product sourcing and development. PEFL will also have access to Pavers research and development facilities in India, China and Brazil,” Mr Stuart Pavers, Chairman, Pavers England Footprints Ltd, told newspersons here.

He said the company hopes to quadruple its sourcing in India in the next five years. “In the phase two of our expansions, we will also be looking at Internet and mail order retailing here.”

Mr Yavar Dhala, Managing Director, Pavers England Footprint Ltd, said the brand, which was soft launched in April through Reliance Footwear, is now available at Central, Loft and a host of independent multi-brand retailers across India.

The products are available from price points of Rs 899 to Rs 4,999 for women and Rs 1,899 to Rs 7,999 for men.

More Stories on : Retailing | Leather

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